Characteristics and patients’ portrayals of Norwegian social media memes. A mixed methods analysis
BackgroundDespite reports on troublesome contents created and shared online by healthcare professionals, a systematic inquiry of this potential problem has been missing. Our objective was to characterize the content of healthcare-associated social media memes in terms of common themes and how patien...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-03-01
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| Series: | Frontiers in Medicine |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fmed.2023.1069945/full |
| _version_ | 1797869524030062592 |
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| author | Anders Hagen Jarmund Sofie Eline Tollefsen Mariell Ryssdal Audun Bakke Jensen Baard Cristoffer Sakshaug Eirik Unneland Berge Solberg Bente Prytz Mjølstad |
| author_facet | Anders Hagen Jarmund Sofie Eline Tollefsen Mariell Ryssdal Audun Bakke Jensen Baard Cristoffer Sakshaug Eirik Unneland Berge Solberg Bente Prytz Mjølstad |
| author_sort | Anders Hagen Jarmund |
| collection | DOAJ |
| description | BackgroundDespite reports on troublesome contents created and shared online by healthcare professionals, a systematic inquiry of this potential problem has been missing. Our objective was to characterize the content of healthcare-associated social media memes in terms of common themes and how patients were portrayed.Materials and methodsThis study applied a mixed methods approach to characterize the contents of Instagram memes from popular medicine- or nursing-associated accounts in Norway. In total, 2,269 posts from 18 Instagram accounts were included and coded for thematic contents. In addition, we conducted a comprehensive thematic analysis of 30 selected posts directly related to patients.ResultsA fifth of all posts (21%) were related to patients, including 139 posts (6%) related to vulnerable patients. Work was, however, the most common theme overall (59%). Nursing-associated accounts posted more patient-related contents than medicine-associated accounts (p < 0.01), but the difference may be partly explained by the former focusing on work life rather than student life. Patient-related posts often thematized (1) trust and breach of trust, (2) difficulties and discomfort at work, and (3) comical aspects of everyday life as a healthcare professional.DiscussionWe found that a considerable number of Instagram posts from healthcare-associated accounts included patients and that these posts were diverse in terms of contents and offensiveness. Awareness that professional values also apply online is important for both healthcare students and healthcare providers. Social media memes can act as an educational resource to facilitate discussions about (e-)professionalism, the challenges and coping of everyday life, and ethical conflicts arising in healthcare settings. |
| first_indexed | 2024-04-10T00:14:02Z |
| format | Article |
| id | doaj.art-11217e374f624ec8ad00ab784fc2ce7f |
| institution | Directory Open Access Journal |
| issn | 2296-858X |
| language | English |
| last_indexed | 2024-04-10T00:14:02Z |
| publishDate | 2023-03-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Medicine |
| spelling | doaj.art-11217e374f624ec8ad00ab784fc2ce7f2023-03-16T06:17:51ZengFrontiers Media S.A.Frontiers in Medicine2296-858X2023-03-011010.3389/fmed.2023.10699451069945Characteristics and patients’ portrayals of Norwegian social media memes. A mixed methods analysisAnders Hagen Jarmund0Sofie Eline Tollefsen1Mariell Ryssdal2Audun Bakke Jensen3Baard Cristoffer Sakshaug4Eirik Unneland5Berge Solberg6Bente Prytz Mjølstad7Department of Clinical and Molecular Medicine, Norwegian University of Science and Technology (NTNU), Trondheim, NorwayDepartment of Clinical and Molecular Medicine, Norwegian University of Science and Technology (NTNU), Trondheim, NorwayDepartment of Clinical and Molecular Medicine, Norwegian University of Science and Technology (NTNU), Trondheim, NorwayDepartment of Clinical and Molecular Medicine, Norwegian University of Science and Technology (NTNU), Trondheim, NorwayDepartment of Clinical and Molecular Medicine, Norwegian University of Science and Technology (NTNU), Trondheim, NorwayDepartment of Clinical and Molecular Medicine, Norwegian University of Science and Technology (NTNU), Trondheim, NorwayDepartment of Public Health and Nursing, Norwegian University of Science and Technology (NTNU), Trondheim, NorwayDepartment of Public Health and Nursing, Norwegian University of Science and Technology (NTNU), Trondheim, NorwayBackgroundDespite reports on troublesome contents created and shared online by healthcare professionals, a systematic inquiry of this potential problem has been missing. Our objective was to characterize the content of healthcare-associated social media memes in terms of common themes and how patients were portrayed.Materials and methodsThis study applied a mixed methods approach to characterize the contents of Instagram memes from popular medicine- or nursing-associated accounts in Norway. In total, 2,269 posts from 18 Instagram accounts were included and coded for thematic contents. In addition, we conducted a comprehensive thematic analysis of 30 selected posts directly related to patients.ResultsA fifth of all posts (21%) were related to patients, including 139 posts (6%) related to vulnerable patients. Work was, however, the most common theme overall (59%). Nursing-associated accounts posted more patient-related contents than medicine-associated accounts (p < 0.01), but the difference may be partly explained by the former focusing on work life rather than student life. Patient-related posts often thematized (1) trust and breach of trust, (2) difficulties and discomfort at work, and (3) comical aspects of everyday life as a healthcare professional.DiscussionWe found that a considerable number of Instagram posts from healthcare-associated accounts included patients and that these posts were diverse in terms of contents and offensiveness. Awareness that professional values also apply online is important for both healthcare students and healthcare providers. Social media memes can act as an educational resource to facilitate discussions about (e-)professionalism, the challenges and coping of everyday life, and ethical conflicts arising in healthcare settings.https://www.frontiersin.org/articles/10.3389/fmed.2023.1069945/fullsocial mediaprofessional identity developmentprofessionalismpatienthealth care educatione-professionalism |
| spellingShingle | Anders Hagen Jarmund Sofie Eline Tollefsen Mariell Ryssdal Audun Bakke Jensen Baard Cristoffer Sakshaug Eirik Unneland Berge Solberg Bente Prytz Mjølstad Characteristics and patients’ portrayals of Norwegian social media memes. A mixed methods analysis Frontiers in Medicine social media professional identity development professionalism patient health care education e-professionalism |
| title | Characteristics and patients’ portrayals of Norwegian social media memes. A mixed methods analysis |
| title_full | Characteristics and patients’ portrayals of Norwegian social media memes. A mixed methods analysis |
| title_fullStr | Characteristics and patients’ portrayals of Norwegian social media memes. A mixed methods analysis |
| title_full_unstemmed | Characteristics and patients’ portrayals of Norwegian social media memes. A mixed methods analysis |
| title_short | Characteristics and patients’ portrayals of Norwegian social media memes. A mixed methods analysis |
| title_sort | characteristics and patients portrayals of norwegian social media memes a mixed methods analysis |
| topic | social media professional identity development professionalism patient health care education e-professionalism |
| url | https://www.frontiersin.org/articles/10.3389/fmed.2023.1069945/full |
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