Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University

The purpose of this study is to reveal whether the location is a sustainable competitive advantage to attract the students or not. This study consists of a literature review about location in higher education area, research about a sample Turkish foundation university enrollment records and a survey...

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Bibliographic Details
Main Author: Oya Tamtekin Aydın
Format: Article
Language:English
Published: EconJournals 2013-12-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32077/355034?publisher=http-www-cag-edu-tr-ilhan-ozturk