Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University
The purpose of this study is to reveal whether the location is a sustainable competitive advantage to attract the students or not. This study consists of a literature review about location in higher education area, research about a sample Turkish foundation university enrollment records and a survey...
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Format: | Article |
Language: | English |
Published: |
EconJournals
2013-12-01
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Series: | International Review of Management and Marketing |
Subjects: | |
Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32077/355034?publisher=http-www-cag-edu-tr-ilhan-ozturk |
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