San Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination
Meetings, incentives, conventions, and exhibitions (MICE) tourism is a specialized area of the tourist industry growing in importance due to the growth of business tourism worldwide. In San Carlos City, the MICE industry is not yet fully developed; assessing the city's potential as a MICE dest...
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| Format: | Article |
| Language: | English |
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University of Negros Occidental-Recoletos Graduate School
2021-06-01
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| Series: | Philippine Social Science Journal |
| Subjects: | |
| Online Access: | https://philssj.org/index.php/main/article/view/317 |
| _version_ | 1817975750980009984 |
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| author | Cybill Ann A. Ramirez |
| author_facet | Cybill Ann A. Ramirez |
| author_sort | Cybill Ann A. Ramirez |
| collection | DOAJ |
| description |
Meetings, incentives, conventions, and exhibitions (MICE) tourism is a specialized area of the tourist industry growing in importance due to the growth of business tourism worldwide. In San Carlos City, the MICE industry is not yet fully developed; assessing the city's potential as a MICE destination is still essential to ascertain if the city has adhered to all the necessary qualifications and has sufficient facilities and services. As a result, using the Five A's of Tourism, the study assessed the potential of San Carlos City, Negros Occidental as a MICE destination and investigated stakeholders' perceived demands, difficulties, and opportunities. Using the quota sampling method, data were gathered from the respondents comprising tourism key players and tourists through a researcher-made checklist questionnaire. Descriptive analysis through frequency count and distribution percentage was used to analyze the data. Based on the findings, the city shows potential as a MICE-destination as determined using the Five A's of tourism. Generally, the study's findings may provide a basis for a proposed three-year MICE Tourism Development Plan of San Carlos City, Negros Occidental.
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| first_indexed | 2024-04-13T21:53:23Z |
| format | Article |
| id | doaj.art-11407bdc64084727abe6ab1520f0230f |
| institution | Directory Open Access Journal |
| issn | 2672-3107 2704-288X |
| language | English |
| last_indexed | 2024-04-13T21:53:23Z |
| publishDate | 2021-06-01 |
| publisher | University of Negros Occidental-Recoletos Graduate School |
| record_format | Article |
| series | Philippine Social Science Journal |
| spelling | doaj.art-11407bdc64084727abe6ab1520f0230f2022-12-22T02:28:20ZengUniversity of Negros Occidental-Recoletos Graduate SchoolPhilippine Social Science Journal2672-31072704-288X2021-06-014210.52006/main.v4i2.317San Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions DestinationCybill Ann A. Ramirez0Colegio de Santa Rita , San Carlos City, Negros Occidental, Philippines Meetings, incentives, conventions, and exhibitions (MICE) tourism is a specialized area of the tourist industry growing in importance due to the growth of business tourism worldwide. In San Carlos City, the MICE industry is not yet fully developed; assessing the city's potential as a MICE destination is still essential to ascertain if the city has adhered to all the necessary qualifications and has sufficient facilities and services. As a result, using the Five A's of Tourism, the study assessed the potential of San Carlos City, Negros Occidental as a MICE destination and investigated stakeholders' perceived demands, difficulties, and opportunities. Using the quota sampling method, data were gathered from the respondents comprising tourism key players and tourists through a researcher-made checklist questionnaire. Descriptive analysis through frequency count and distribution percentage was used to analyze the data. Based on the findings, the city shows potential as a MICE-destination as determined using the Five A's of tourism. Generally, the study's findings may provide a basis for a proposed three-year MICE Tourism Development Plan of San Carlos City, Negros Occidental. https://philssj.org/index.php/main/article/view/317Hospitality, Tourism, MICE destination, Descriptive, San Carlos City, Negros Occidental |
| spellingShingle | Cybill Ann A. Ramirez San Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination Philippine Social Science Journal Hospitality, Tourism, MICE destination, Descriptive, San Carlos City, Negros Occidental |
| title | San Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination |
| title_full | San Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination |
| title_fullStr | San Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination |
| title_full_unstemmed | San Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination |
| title_short | San Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination |
| title_sort | san carlos city negros occidental prospects and perspectives as meetings incentives conventions and exhibitions destination |
| topic | Hospitality, Tourism, MICE destination, Descriptive, San Carlos City, Negros Occidental |
| url | https://philssj.org/index.php/main/article/view/317 |
| work_keys_str_mv | AT cybillannaramirez sancarloscitynegrosoccidentalprospectsandperspectivesasmeetingsincentivesconventionsandexhibitionsdestination |