Generational research in the sales arena

Bibliographic Details
Main Authors: Roberta Schultz, Charles H. Schwepker, David J. Good
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2012-04-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4495/im_en_2012_01_Schultz.pdf