Generational research in the sales arena

Bibliographic Details
Main Authors: Roberta Schultz, Charles H. Schwepker, David J. Good
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2012-04-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4495/im_en_2012_01_Schultz.pdf
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author Roberta Schultz
Charles H. Schwepker
David J. Good
author_facet Roberta Schultz
Charles H. Schwepker
David J. Good
author_sort Roberta Schultz
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issn 1814-2427
1816-6326
language English
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spelling doaj.art-11587a390fd74c00b1660d750246e5322022-12-21T20:15:29ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-04-01814495Generational research in the sales arenaRoberta SchultzCharles H. SchwepkerDavid J. Goodhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4495/im_en_2012_01_Schultz.pdf
spellingShingle Roberta Schultz
Charles H. Schwepker
David J. Good
Generational research in the sales arena
Innovative Marketing
title Generational research in the sales arena
title_full Generational research in the sales arena
title_fullStr Generational research in the sales arena
title_full_unstemmed Generational research in the sales arena
title_short Generational research in the sales arena
title_sort generational research in the sales arena
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4495/im_en_2012_01_Schultz.pdf
work_keys_str_mv AT robertaschultz generationalresearchinthesalesarena
AT charleshschwepker generationalresearchinthesalesarena
AT davidjgood generationalresearchinthesalesarena