Motives for viewing animated sitcoms and their associations with humor styles, positivity, and self-criticism in a sample of Hungarian viewers.

In recent years, animated situation comedies (generally known as animated sitcoms) have gained widespread popularity among young adults. Animated sitcoms often dissect sensitive social and political concerns using negative humor, exaggeration, and stereotyping. The present study aimed to explore the...

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Main Authors: Ágnes Zsila, Gábor Orosz, Zsolt Demetrovics, Róbert Urbán
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2020-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0230474
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author Ágnes Zsila
Gábor Orosz
Zsolt Demetrovics
Róbert Urbán
author_facet Ágnes Zsila
Gábor Orosz
Zsolt Demetrovics
Róbert Urbán
author_sort Ágnes Zsila
collection DOAJ
description In recent years, animated situation comedies (generally known as animated sitcoms) have gained widespread popularity among young adults. Animated sitcoms often dissect sensitive social and political concerns using negative humor, exaggeration, and stereotyping. The present study aimed to explore the motives for viewing animated sitcoms using qualitative and quantitative research methods and investigate their associations with humor styles, positivity, and self-criticism in a sample of Hungarian viewers. A total of 816 Hungarian adults (54.5% female; Mage = 23.9 years, SD = 5.6) completed an online questionnaire focusing on animated sitcom viewing habits and other relevant psychological constructs. As a result, three major motive dimensions were identified: (1) social criticism, (2) fun and entertainment, and (3) relaxation. These motives were assessed by the Motives for Animated Sitcom Viewing Questionnaire (MASVQ), which demonstrated strong psychometric properties. Using a MIMIC model, multiple associations were described across motives and other psychological constructs, indicating that individuals with different levels of humor, positivity, and self-criticism are motivated to view animated sitcoms for different reasons in this sample of Hungarian viewers.
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spelling doaj.art-116d8449d8a847f3b128e1b75a201d692022-12-21T21:54:56ZengPublic Library of Science (PLoS)PLoS ONE1932-62032020-01-01153e023047410.1371/journal.pone.0230474Motives for viewing animated sitcoms and their associations with humor styles, positivity, and self-criticism in a sample of Hungarian viewers.Ágnes ZsilaGábor OroszZsolt DemetrovicsRóbert UrbánIn recent years, animated situation comedies (generally known as animated sitcoms) have gained widespread popularity among young adults. Animated sitcoms often dissect sensitive social and political concerns using negative humor, exaggeration, and stereotyping. The present study aimed to explore the motives for viewing animated sitcoms using qualitative and quantitative research methods and investigate their associations with humor styles, positivity, and self-criticism in a sample of Hungarian viewers. A total of 816 Hungarian adults (54.5% female; Mage = 23.9 years, SD = 5.6) completed an online questionnaire focusing on animated sitcom viewing habits and other relevant psychological constructs. As a result, three major motive dimensions were identified: (1) social criticism, (2) fun and entertainment, and (3) relaxation. These motives were assessed by the Motives for Animated Sitcom Viewing Questionnaire (MASVQ), which demonstrated strong psychometric properties. Using a MIMIC model, multiple associations were described across motives and other psychological constructs, indicating that individuals with different levels of humor, positivity, and self-criticism are motivated to view animated sitcoms for different reasons in this sample of Hungarian viewers.https://doi.org/10.1371/journal.pone.0230474
spellingShingle Ágnes Zsila
Gábor Orosz
Zsolt Demetrovics
Róbert Urbán
Motives for viewing animated sitcoms and their associations with humor styles, positivity, and self-criticism in a sample of Hungarian viewers.
PLoS ONE
title Motives for viewing animated sitcoms and their associations with humor styles, positivity, and self-criticism in a sample of Hungarian viewers.
title_full Motives for viewing animated sitcoms and their associations with humor styles, positivity, and self-criticism in a sample of Hungarian viewers.
title_fullStr Motives for viewing animated sitcoms and their associations with humor styles, positivity, and self-criticism in a sample of Hungarian viewers.
title_full_unstemmed Motives for viewing animated sitcoms and their associations with humor styles, positivity, and self-criticism in a sample of Hungarian viewers.
title_short Motives for viewing animated sitcoms and their associations with humor styles, positivity, and self-criticism in a sample of Hungarian viewers.
title_sort motives for viewing animated sitcoms and their associations with humor styles positivity and self criticism in a sample of hungarian viewers
url https://doi.org/10.1371/journal.pone.0230474
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