DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing

DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing

There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns. However, the properties of EEG raise difficulties for these aims: small datasets, high dimensionalit...

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Bibliographic Details
Main Authors: Adam Hakim, Itamar Golan, Sharon Yefet, Dino J. Levy
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-06-01
Series:Frontiers in Human Neuroscience
Subjects:
neuromarketing
deep learning
neuroscience
machine learning
electroencephalogram
consumer neuroscience
Online Access:https://www.frontiersin.org/articles/10.3389/fnhum.2023.1153413/full

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