BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS
Marketing has put forward for a long time the fact that any activity conducted in an organization should consider an intimate knowledge of the client, and a close look at the green marketing practices used over time shows that eco-friendly products should be positioned in relation to those attribute...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2014-05-01
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| Series: | Challenges of the Knowledge Society |
| Subjects: | |
| Online Access: | http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2014_business_administration_and_marketing_art.067.pdf |
| _version_ | 1818148208171286528 |
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| author | Mirela-Cristina VOICU |
| author_facet | Mirela-Cristina VOICU |
| author_sort | Mirela-Cristina VOICU |
| collection | DOAJ |
| description | Marketing has put forward for a long time the fact that any activity conducted in an organization should consider an intimate knowledge of the client, and a close look at the green marketing practices used over time shows that eco-friendly products should be positioned in relation to those attributes looked for by the involved consumers. In this context, the following paper reveals some important aspects regarding the Romanian green market and the characteristics of the green consumer behavior together with solutions that marketers can apply to stimulate the consumption of green goods. |
| first_indexed | 2024-12-11T12:47:29Z |
| format | Article |
| id | doaj.art-119379859321449e812f0df22c300837 |
| institution | Directory Open Access Journal |
| issn | 2068-7796 2068-7796 |
| language | English |
| last_indexed | 2024-12-11T12:47:29Z |
| publishDate | 2014-05-01 |
| publisher | Nicolae Titulescu University Publishing House |
| record_format | Article |
| series | Challenges of the Knowledge Society |
| spelling | doaj.art-119379859321449e812f0df22c3008372022-12-22T01:06:47ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962068-77962014-05-0141638643BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERSMirela-Cristina VOICU0Lecturer PhD, Faculty of Economic Studies, „Nicolae Titulescu” University, Bucharest (voicu.cristina.m@gmail.com)Marketing has put forward for a long time the fact that any activity conducted in an organization should consider an intimate knowledge of the client, and a close look at the green marketing practices used over time shows that eco-friendly products should be positioned in relation to those attributes looked for by the involved consumers. In this context, the following paper reveals some important aspects regarding the Romanian green market and the characteristics of the green consumer behavior together with solutions that marketers can apply to stimulate the consumption of green goods.http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2014_business_administration_and_marketing_art.067.pdfgreen marketingconsumer behaviorgreen goodssustainable marketingeco marketingmarketing strategies |
| spellingShingle | Mirela-Cristina VOICU BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS Challenges of the Knowledge Society green marketing consumer behavior green goods sustainable marketing eco marketing marketing strategies |
| title | BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS |
| title_full | BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS |
| title_fullStr | BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS |
| title_full_unstemmed | BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS |
| title_short | BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS |
| title_sort | behavior of the romanian green goods consumers |
| topic | green marketing consumer behavior green goods sustainable marketing eco marketing marketing strategies |
| url | http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2014_business_administration_and_marketing_art.067.pdf |
| work_keys_str_mv | AT mirelacristinavoicu behavioroftheromaniangreengoodsconsumers |