The effect of social network marketing on online purchase intention: a model in the health market

Background: This study aimed to investigate the role of social network marketing on the intention of online shopping in the health market. Methods: This study was a descriptive survey. The data collection tool was a researcher-made questionnaire and its validity was confirmed by university profe...

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Bibliographic Details
Main Authors: Toktam Salari, Omar Yousefi, D. Anand
Format: Article
Language:English
Published: Shahid Beheshti University of Medical Sciences 2022-09-01
Series:Social Determinants of Health
Subjects:
Online Access:https://journals.sbmu.ac.ir/sdh/article/view/38742

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