Consumer willingness to pay a premium for a functional food in Ghana

Consumer willingness to pay a premium for a functional food in Ghana

Interest in functional foods has been growing in sub-Saharan Africa due to consumer concerns with diet and nutrition. This paper analyses consumer awareness, perceptions and effects of the determinants of consumer willingness to pay (WTP) a premium for Moringa bread in Ghana. An ordered probit model...

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Bibliographic Details
Main Authors: Farida Badu-Gyan, Victor Owusu
Format: Article
Language:English
Published: University of Debrecen 2017-06-01
Series:Apstract: Applied Studies in Agribusiness and Commerce
Subjects:
Functional foods
Ghana
Moringa bread
Ordered probit model
Willingness to pay
Online Access:https://ojs.lib.unideb.hu/apstract/article/view/6939

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