Cultural Dissonance: Surfers' Environmental Attitudes and Actions
Surfers often see themselves as “green”. In this study we examine Norwegian surfers' attitudes and actions towards the environment. The article is based on a questionnaire (n = 251) and six qualitative interviews. The results show that most surfers see themselves as environmentally conscious. O...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2021-09-01
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| Series: | Frontiers in Sports and Active Living |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fspor.2021.695048/full |
| _version_ | 1819113052970156032 |
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| author | Tommy Langseth Adam Vyff |
| author_facet | Tommy Langseth Adam Vyff |
| author_sort | Tommy Langseth |
| collection | DOAJ |
| description | Surfers often see themselves as “green”. In this study we examine Norwegian surfers' attitudes and actions towards the environment. The article is based on a questionnaire (n = 251) and six qualitative interviews. The results show that most surfers see themselves as environmentally conscious. Oppositely, the data also show that they also buy a lot of surf-related apparel and equipment and travel a lot, and thereby contribute with a lot of CO2-emissions. In the article we investigate the apparent attitude-action gap amongst surfers. Does the gap give rise to emotional conflicts? And, if so, to what degree and how do they cope with it. In the article we start out by analysing such potential conflicts by using the concept cognitive dissonance. Further, we analyse the phenomena from a cultural, Bourdieusian perspective where values within the surf-field is highlighted. On the one hand, surf culture highly values connexion to nature and “green” thinking, on the other hand it also values and gives recognition to surfers that travels to and explore exotic destinations. Hence, values within surf culture leads surfers to conflicting actions. We end the article by discussing if these conflicts could be framed as cultural dissonance. |
| first_indexed | 2024-12-22T04:23:17Z |
| format | Article |
| id | doaj.art-11c1308251d14080bc5bae5f243647c7 |
| institution | Directory Open Access Journal |
| issn | 2624-9367 |
| language | English |
| last_indexed | 2024-12-22T04:23:17Z |
| publishDate | 2021-09-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Sports and Active Living |
| spelling | doaj.art-11c1308251d14080bc5bae5f243647c72022-12-21T18:39:12ZengFrontiers Media S.A.Frontiers in Sports and Active Living2624-93672021-09-01310.3389/fspor.2021.695048695048Cultural Dissonance: Surfers' Environmental Attitudes and ActionsTommy LangsethAdam VyffSurfers often see themselves as “green”. In this study we examine Norwegian surfers' attitudes and actions towards the environment. The article is based on a questionnaire (n = 251) and six qualitative interviews. The results show that most surfers see themselves as environmentally conscious. Oppositely, the data also show that they also buy a lot of surf-related apparel and equipment and travel a lot, and thereby contribute with a lot of CO2-emissions. In the article we investigate the apparent attitude-action gap amongst surfers. Does the gap give rise to emotional conflicts? And, if so, to what degree and how do they cope with it. In the article we start out by analysing such potential conflicts by using the concept cognitive dissonance. Further, we analyse the phenomena from a cultural, Bourdieusian perspective where values within the surf-field is highlighted. On the one hand, surf culture highly values connexion to nature and “green” thinking, on the other hand it also values and gives recognition to surfers that travels to and explore exotic destinations. Hence, values within surf culture leads surfers to conflicting actions. We end the article by discussing if these conflicts could be framed as cultural dissonance.https://www.frontiersin.org/articles/10.3389/fspor.2021.695048/fullsurfingsustainabilitycognitive dissonancecultural dissonanceattitude-action gap |
| spellingShingle | Tommy Langseth Adam Vyff Cultural Dissonance: Surfers' Environmental Attitudes and Actions Frontiers in Sports and Active Living surfing sustainability cognitive dissonance cultural dissonance attitude-action gap |
| title | Cultural Dissonance: Surfers' Environmental Attitudes and Actions |
| title_full | Cultural Dissonance: Surfers' Environmental Attitudes and Actions |
| title_fullStr | Cultural Dissonance: Surfers' Environmental Attitudes and Actions |
| title_full_unstemmed | Cultural Dissonance: Surfers' Environmental Attitudes and Actions |
| title_short | Cultural Dissonance: Surfers' Environmental Attitudes and Actions |
| title_sort | cultural dissonance surfers environmental attitudes and actions |
| topic | surfing sustainability cognitive dissonance cultural dissonance attitude-action gap |
| url | https://www.frontiersin.org/articles/10.3389/fspor.2021.695048/full |
| work_keys_str_mv | AT tommylangseth culturaldissonancesurfersenvironmentalattitudesandactions AT adamvyff culturaldissonancesurfersenvironmentalattitudesandactions |