Modified eCDP model on Internet
In article analysis of consumer behavior model, considering specificity of Internet trade is carried out. Price effects influencing behavior of consumers are considered. Effect of ecash is described. New model of Internet consumers behavior taking into account effect of ecash non-uniform value is re...
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_92_98.pdf |
| Summary: | In article analysis of consumer behavior model, considering specificity of Internet trade is carried out. Price effects influencing behavior of consumers are considered. Effect of ecash is described. New model of Internet consumers behavior taking into account effect of ecash non-uniform value is resulted. |
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| ISSN: | 2218-4511 |