BREAKING THE BUBBLE—ADDRESSING MANAGERS’ CULTURAL BIASES IN DESIGNING TOURIST EXPERIENCES
Although cross-cultural interactions and cultural bubbles have been researched extensively in tourism, these issues have often been viewed one-sidedly. More precisely, in contemporary literature, cultural bubbles are mostly considered one-sided biases that prevent tourists from fully enjoying the c...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Geographical Institute "Jovan Cvijić" SASA
2024-04-01
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| Series: | Zbornik Radova: Geografski institut "Jovan Cvijić" |
| Subjects: | |
| Online Access: | http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/778 |
| _version_ | 1797200936525889536 |
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| author | Aleksandra S. Dragin Uglješa Stankov Maja Mijatov Ladičorbić Miroslav D. Vujičić James Kennell Alberto Calahorro-López |
| author_facet | Aleksandra S. Dragin Uglješa Stankov Maja Mijatov Ladičorbić Miroslav D. Vujičić James Kennell Alberto Calahorro-López |
| author_sort | Aleksandra S. Dragin |
| collection | DOAJ |
| description |
Although cross-cultural interactions and cultural bubbles have been researched extensively in tourism, these issues have often been viewed one-sidedly. More precisely, in contemporary literature, cultural bubbles are mostly considered one-sided biases that prevent tourists from fully enjoying the culture of their hosts. Besides that, it is important to bear in mind that a tourist offer itself is also formed from the perspectives of tourism experience designers and tourism managers. Therefore, it is important to consider how the perception of a tourist offer is distorted by looking from inside the bubble of tourist culture. This paper highlights managers’ cultural biases in designing tourist experiences, which have often been overlooked in cross-cultural tourism studies. It is crucial to have this discussion now so that the global tourist industry can continue to provide local experiences, as tourism managers and employees in the sector are increasingly interacting with people from diverse cultural contexts. This might be beneficial for the cultural expression of destinations, on the one hand, as well as for providing more valuable experiences for tourists, on the other.
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| first_indexed | 2024-04-24T07:39:34Z |
| format | Article |
| id | doaj.art-11c8220fb2c64c4ca2ee665ac41e18fb |
| institution | Directory Open Access Journal |
| issn | 1821-2808 |
| language | English |
| last_indexed | 2024-04-24T07:39:34Z |
| publishDate | 2024-04-01 |
| publisher | Geographical Institute "Jovan Cvijić" SASA |
| record_format | Article |
| series | Zbornik Radova: Geografski institut "Jovan Cvijić" |
| spelling | doaj.art-11c8220fb2c64c4ca2ee665ac41e18fb2024-04-20T01:18:34ZengGeographical Institute "Jovan Cvijić" SASAZbornik Radova: Geografski institut "Jovan Cvijić"1821-28082024-04-0174110.2298/IJGI2401139DBREAKING THE BUBBLE—ADDRESSING MANAGERS’ CULTURAL BIASES IN DESIGNING TOURIST EXPERIENCESAleksandra S. Dragin0Uglješa Stankov1Maja Mijatov Ladičorbić2Miroslav D. Vujičić3James Kennell4Alberto Calahorro-López5University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad; University of Jaén, Faculty of Social Sciences and Law, Department of Business Organization, Marketing and Sociology, JaénUniversity of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi SadUniversity of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi SadUniversity of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi SadUniversity of Surrey, School of Hospitality and Tourism Management, GuildfordUniversity of Jaén, Faculty of Social Sciences and Law, Department of Business Organization, Marketing and Sociology, Jaén Although cross-cultural interactions and cultural bubbles have been researched extensively in tourism, these issues have often been viewed one-sidedly. More precisely, in contemporary literature, cultural bubbles are mostly considered one-sided biases that prevent tourists from fully enjoying the culture of their hosts. Besides that, it is important to bear in mind that a tourist offer itself is also formed from the perspectives of tourism experience designers and tourism managers. Therefore, it is important to consider how the perception of a tourist offer is distorted by looking from inside the bubble of tourist culture. This paper highlights managers’ cultural biases in designing tourist experiences, which have often been overlooked in cross-cultural tourism studies. It is crucial to have this discussion now so that the global tourist industry can continue to provide local experiences, as tourism managers and employees in the sector are increasingly interacting with people from diverse cultural contexts. This might be beneficial for the cultural expression of destinations, on the one hand, as well as for providing more valuable experiences for tourists, on the other. http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/778cross-cultural interactionscultural bubblesbiasperceptionsdesigning tourist experiences |
| spellingShingle | Aleksandra S. Dragin Uglješa Stankov Maja Mijatov Ladičorbić Miroslav D. Vujičić James Kennell Alberto Calahorro-López BREAKING THE BUBBLE—ADDRESSING MANAGERS’ CULTURAL BIASES IN DESIGNING TOURIST EXPERIENCES Zbornik Radova: Geografski institut "Jovan Cvijić" cross-cultural interactions cultural bubbles bias perceptions designing tourist experiences |
| title | BREAKING THE BUBBLE—ADDRESSING MANAGERS’ CULTURAL BIASES IN DESIGNING TOURIST EXPERIENCES |
| title_full | BREAKING THE BUBBLE—ADDRESSING MANAGERS’ CULTURAL BIASES IN DESIGNING TOURIST EXPERIENCES |
| title_fullStr | BREAKING THE BUBBLE—ADDRESSING MANAGERS’ CULTURAL BIASES IN DESIGNING TOURIST EXPERIENCES |
| title_full_unstemmed | BREAKING THE BUBBLE—ADDRESSING MANAGERS’ CULTURAL BIASES IN DESIGNING TOURIST EXPERIENCES |
| title_short | BREAKING THE BUBBLE—ADDRESSING MANAGERS’ CULTURAL BIASES IN DESIGNING TOURIST EXPERIENCES |
| title_sort | breaking the bubble addressing managers cultural biases in designing tourist experiences |
| topic | cross-cultural interactions cultural bubbles bias perceptions designing tourist experiences |
| url | http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/778 |
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