Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches
Abstract Background Body dissatisfaction is a public health issue, however, low awareness of its seriousness, and stigma, may inhibit treatment seeking. The current study evaluated engagement with videos promoting awareness of body dissatisfaction using a persuasive communication approach. Method Me...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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BMC
2023-03-01
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| Series: | BMC Psychology |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40359-023-01120-7 |
| _version_ | 1797853497569312768 |
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| author | Jo R Doley Siân A McLean |
| author_facet | Jo R Doley Siân A McLean |
| author_sort | Jo R Doley |
| collection | DOAJ |
| description | Abstract Background Body dissatisfaction is a public health issue, however, low awareness of its seriousness, and stigma, may inhibit treatment seeking. The current study evaluated engagement with videos promoting awareness of body dissatisfaction using a persuasive communication approach. Method Men (n = 283) and women (n = 290) were randomly allocated to view one of five videos; (1) Narrative, (2) Narrative plus persuasive appeal, (3) Informational, (4) Informational plus persuasive appeal and (5) Persuasive appeal only. Engagement (relevance, interest, and compassion) was examined post-viewing. Results Among both men and women, superior engagement ratings (in compassion for women, and relevance and compassion for men) were demonstrated for the persuasive appeal and informational videos relative to narrative approaches. Conclusion Videos using clear and factual approaches may promote engagement in body image health promotion videos. Further work should be done to examine interest in such videos specific to men. |
| first_indexed | 2024-04-09T19:50:31Z |
| format | Article |
| id | doaj.art-11c8703d1bdb4724abd6c5b37698e1e9 |
| institution | Directory Open Access Journal |
| issn | 2050-7283 |
| language | English |
| last_indexed | 2024-04-09T19:50:31Z |
| publishDate | 2023-03-01 |
| publisher | BMC |
| record_format | Article |
| series | BMC Psychology |
| spelling | doaj.art-11c8703d1bdb4724abd6c5b37698e1e92023-04-03T05:44:59ZengBMCBMC Psychology2050-72832023-03-0111111210.1186/s40359-023-01120-7Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approachesJo R Doley0Siân A McLean1Institute for Health and Sport, Victoria UniversitySchool of Psychology and Public Health, La Trobe UniversityAbstract Background Body dissatisfaction is a public health issue, however, low awareness of its seriousness, and stigma, may inhibit treatment seeking. The current study evaluated engagement with videos promoting awareness of body dissatisfaction using a persuasive communication approach. Method Men (n = 283) and women (n = 290) were randomly allocated to view one of five videos; (1) Narrative, (2) Narrative plus persuasive appeal, (3) Informational, (4) Informational plus persuasive appeal and (5) Persuasive appeal only. Engagement (relevance, interest, and compassion) was examined post-viewing. Results Among both men and women, superior engagement ratings (in compassion for women, and relevance and compassion for men) were demonstrated for the persuasive appeal and informational videos relative to narrative approaches. Conclusion Videos using clear and factual approaches may promote engagement in body image health promotion videos. Further work should be done to examine interest in such videos specific to men.https://doi.org/10.1186/s40359-023-01120-7Persuasive communicationEngagementSocial marketingBody dissatisfaction |
| spellingShingle | Jo R Doley Siân A McLean Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches BMC Psychology Persuasive communication Engagement Social marketing Body dissatisfaction |
| title | Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches |
| title_full | Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches |
| title_fullStr | Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches |
| title_full_unstemmed | Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches |
| title_short | Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches |
| title_sort | engagement with body image health promotion videos in adult men and women differences between narrative informational and persuasive appeal approaches |
| topic | Persuasive communication Engagement Social marketing Body dissatisfaction |
| url | https://doi.org/10.1186/s40359-023-01120-7 |
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