Communicative characteristics of press-release as variety of Public Relations discourse

The article presents press-release in the context of its communicative characteristics (with examples in Spanish). The author proposes the definition of press-release and its communication model, as well as highlights each element's functional value. Among others, Roman Jacobson's concepti...

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Main Author: A V Tikhomirova
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2008-06-01
Series:Polylinguality and Transcultural Practices
Online Access:http://journals.rudn.ru/polylinguality/article/viewFile/1749/1222
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author A V Tikhomirova
author_facet A V Tikhomirova
author_sort A V Tikhomirova
collection DOAJ
description The article presents press-release in the context of its communicative characteristics (with examples in Spanish). The author proposes the definition of press-release and its communication model, as well as highlights each element's functional value. Among others, Roman Jacobson's conception is being considered.
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2618-8988
language English
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spelling doaj.art-11ca23c820f34cc5a1206e7f18b93fcd2022-12-22T02:21:13ZengPeoples’ Friendship University of Russia (RUDN University)Polylinguality and Transcultural Practices2618-897X2618-89882008-06-010261671749Communicative characteristics of press-release as variety of Public Relations discourseA V Tikhomirova0Moscow State UniversityThe article presents press-release in the context of its communicative characteristics (with examples in Spanish). The author proposes the definition of press-release and its communication model, as well as highlights each element's functional value. Among others, Roman Jacobson's conception is being considered.http://journals.rudn.ru/polylinguality/article/viewFile/1749/1222
spellingShingle A V Tikhomirova
Communicative characteristics of press-release as variety of Public Relations discourse
Polylinguality and Transcultural Practices
title Communicative characteristics of press-release as variety of Public Relations discourse
title_full Communicative characteristics of press-release as variety of Public Relations discourse
title_fullStr Communicative characteristics of press-release as variety of Public Relations discourse
title_full_unstemmed Communicative characteristics of press-release as variety of Public Relations discourse
title_short Communicative characteristics of press-release as variety of Public Relations discourse
title_sort communicative characteristics of press release as variety of public relations discourse
url http://journals.rudn.ru/polylinguality/article/viewFile/1749/1222
work_keys_str_mv AT avtikhomirova communicativecharacteristicsofpressreleaseasvarietyofpublicrelationsdiscourse