STRATEGI PEMASARAN JASA PENDIDIKAN
This study aims to determine the marketing strategies and models of educational services at SMP Al Shadrina Muaradua. This research uses a qualitative approach with a case study type. The results showed that the data obtained in the form of exposure of the seven marketing mixes and the steps of prom...
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| Format: | Article |
| Language: | English |
| Published: |
Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS) Indonesia
2021-08-01
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| Series: | Managere |
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| Online Access: | https://serambi.org/index.php/managere/article/view/122 |
| _version_ | 1797246703123824640 |
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| author | Siti Ana Asma Usania |
| author_facet | Siti Ana Asma Usania |
| author_sort | Siti Ana Asma Usania |
| collection | DOAJ |
| description | This study aims to determine the marketing strategies and models of educational services at SMP Al Shadrina Muaradua. This research uses a qualitative approach with a case study type. The results showed that the data obtained in the form of exposure of the seven marketing mixes and the steps of promotional activities resulted from the data from the acquisition of students for three years experienced an increase. From the results of marketing activities, it was found that the most effective marketing activities were advertising, cooperation between public relations and all school members (such as market day activities and other school activities), personal interest, and also the use of good and appropriate media and promotional tools. The marketing strategy for education services at SMP Al Shadrina Muaradua has been implemented well, but documentation needs to be done to make it better. |
| first_indexed | 2024-04-24T19:47:00Z |
| format | Article |
| id | doaj.art-11e37ee7da3145f4b316aaa98d1a05f0 |
| institution | Directory Open Access Journal |
| issn | 2721-1053 2721-1045 |
| language | English |
| last_indexed | 2024-04-24T19:47:00Z |
| publishDate | 2021-08-01 |
| publisher | Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS) Indonesia |
| record_format | Article |
| series | Managere |
| spelling | doaj.art-11e37ee7da3145f4b316aaa98d1a05f02024-03-25T05:27:39ZengPerkumpulan Manajer Pendidikan Islam (PERMAPENDIS) IndonesiaManagere2721-10532721-10452021-08-013212913710.52627/managere.v3i2.122122STRATEGI PEMASARAN JASA PENDIDIKANSiti Ana Asma Usania0Universitas Nurul JadidThis study aims to determine the marketing strategies and models of educational services at SMP Al Shadrina Muaradua. This research uses a qualitative approach with a case study type. The results showed that the data obtained in the form of exposure of the seven marketing mixes and the steps of promotional activities resulted from the data from the acquisition of students for three years experienced an increase. From the results of marketing activities, it was found that the most effective marketing activities were advertising, cooperation between public relations and all school members (such as market day activities and other school activities), personal interest, and also the use of good and appropriate media and promotional tools. The marketing strategy for education services at SMP Al Shadrina Muaradua has been implemented well, but documentation needs to be done to make it better.https://serambi.org/index.php/managere/article/view/122servive marketingmarketing mixpromotion steps |
| spellingShingle | Siti Ana Asma Usania STRATEGI PEMASARAN JASA PENDIDIKAN Managere servive marketing marketing mix promotion steps |
| title | STRATEGI PEMASARAN JASA PENDIDIKAN |
| title_full | STRATEGI PEMASARAN JASA PENDIDIKAN |
| title_fullStr | STRATEGI PEMASARAN JASA PENDIDIKAN |
| title_full_unstemmed | STRATEGI PEMASARAN JASA PENDIDIKAN |
| title_short | STRATEGI PEMASARAN JASA PENDIDIKAN |
| title_sort | strategi pemasaran jasa pendidikan |
| topic | servive marketing marketing mix promotion steps |
| url | https://serambi.org/index.php/managere/article/view/122 |
| work_keys_str_mv | AT sitianaasmausania strategipemasaranjasapendidikan |