The influence of subjective aspects in buying lingerie
This paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the process. The influences experienced by the consumer...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Londrina (UEL)
2015-06-01
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| Series: | Projetica |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/projetica/article/view/14631 |
| _version_ | 1811264681113812992 |
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| author | Giseli Cristina Caldeira Cleuza Bittencourt Ribas Fornasier |
| author_facet | Giseli Cristina Caldeira Cleuza Bittencourt Ribas Fornasier |
| author_sort | Giseli Cristina Caldeira |
| collection | DOAJ |
| description | This paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the process. The influences experienced by the consumer were identified through the deep interview method, unveiling the relevance of subjectivity in lingerie consumption. |
| first_indexed | 2024-04-12T20:08:45Z |
| format | Article |
| id | doaj.art-11ef95958e0d4ca0895e7676ad8e921a |
| institution | Directory Open Access Journal |
| issn | 2236-2207 |
| language | Portuguese |
| last_indexed | 2024-04-12T20:08:45Z |
| publishDate | 2015-06-01 |
| publisher | Universidade Estadual de Londrina (UEL) |
| record_format | Article |
| series | Projetica |
| spelling | doaj.art-11ef95958e0d4ca0895e7676ad8e921a2022-12-22T03:18:19ZporUniversidade Estadual de Londrina (UEL)Projetica2236-22072015-06-016111913610.5433/2236-2207.2015v6n1p11912383The influence of subjective aspects in buying lingerieGiseli Cristina Caldeira0Cleuza Bittencourt Ribas Fornasier1Universidade Estadual de LondrinaUniversidade Estadual de LondrinaThis paper aims to discuss the behavior actions of the customer in buying lingerie. It was analyzed how the process of buying happens, taking into account the stylistic codes used in advertising imagery that are perceived by the customer during the process. The influences experienced by the consumer were identified through the deep interview method, unveiling the relevance of subjectivity in lingerie consumption.http://www.uel.br/revistas/uel/index.php/projetica/article/view/14631SemióticaComportamentoConsumoLingerie. |
| spellingShingle | Giseli Cristina Caldeira Cleuza Bittencourt Ribas Fornasier The influence of subjective aspects in buying lingerie Projetica Semiótica Comportamento Consumo Lingerie. |
| title | The influence of subjective aspects in buying lingerie |
| title_full | The influence of subjective aspects in buying lingerie |
| title_fullStr | The influence of subjective aspects in buying lingerie |
| title_full_unstemmed | The influence of subjective aspects in buying lingerie |
| title_short | The influence of subjective aspects in buying lingerie |
| title_sort | influence of subjective aspects in buying lingerie |
| topic | Semiótica Comportamento Consumo Lingerie. |
| url | http://www.uel.br/revistas/uel/index.php/projetica/article/view/14631 |
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