An integrated approach for modern supply chain management: Utilizing advanced machine learning models for sentiment analysis, demand forecasting, and probabilistic price prediction

In the contemporary business landscape, effective interpretation of customer sentiment, accurate demand forecasting, and precise price prediction are pivotal in making strategic decisions and efficiently allocating resources. Harnessing the vast array of data available from social media and...

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Main Authors: Issam Amellal, Asmae Amellal, Hamid Seghiouer, Mohammed Rida Ech-Charrat
Format: Article
Language:English
Published: Growing Science 2024-01-01
Series:Decision Science Letters
Online Access:http://www.growingscience.com/dsl/Vol13/dsl_2023_46.pdf
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author Issam Amellal
Asmae Amellal
Hamid Seghiouer
Mohammed Rida Ech-Charrat
author_facet Issam Amellal
Asmae Amellal
Hamid Seghiouer
Mohammed Rida Ech-Charrat
author_sort Issam Amellal
collection DOAJ
description In the contemporary business landscape, effective interpretation of customer sentiment, accurate demand forecasting, and precise price prediction are pivotal in making strategic decisions and efficiently allocating resources. Harnessing the vast array of data available from social media and online platforms, this paper presents an integrative approach employing machine learning, deep learning, and probabilistic models. Our methodology leverages the BERT transformer model for customer sentiment analysis, the Gated Recurrent Unit (GRU) model for demand forecasting, and the Bayesian Network for price prediction. These state-of-the-art techniques are adept at managing large-scale, high-dimensional data and uncovering hidden patterns, surpassing traditional statistical methods in performance. By bridging these diverse models, we aim to furnish businesses with a comprehensive understanding of their customer base and market dynamics, thus equipping them with insights to make informed decisions, optimize pricing strategies, and manage supply chain uncertainties effectively. The results demonstrate the strengths and areas for improvement of each model, ultimately presenting a robust and holistic approach to tackling the complex challenges of modern supply chain management.
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spelling doaj.art-12086e351e1d42eb8d5bbdb388230e4b2023-12-17T06:28:13ZengGrowing ScienceDecision Science Letters1929-58041929-58122024-01-0113123724810.5267/j.dsl.2023.9.003An integrated approach for modern supply chain management: Utilizing advanced machine learning models for sentiment analysis, demand forecasting, and probabilistic price predictionIssam AmellalAsmae AmellalHamid SeghiouerMohammed Rida Ech-Charrat In the contemporary business landscape, effective interpretation of customer sentiment, accurate demand forecasting, and precise price prediction are pivotal in making strategic decisions and efficiently allocating resources. Harnessing the vast array of data available from social media and online platforms, this paper presents an integrative approach employing machine learning, deep learning, and probabilistic models. Our methodology leverages the BERT transformer model for customer sentiment analysis, the Gated Recurrent Unit (GRU) model for demand forecasting, and the Bayesian Network for price prediction. These state-of-the-art techniques are adept at managing large-scale, high-dimensional data and uncovering hidden patterns, surpassing traditional statistical methods in performance. By bridging these diverse models, we aim to furnish businesses with a comprehensive understanding of their customer base and market dynamics, thus equipping them with insights to make informed decisions, optimize pricing strategies, and manage supply chain uncertainties effectively. The results demonstrate the strengths and areas for improvement of each model, ultimately presenting a robust and holistic approach to tackling the complex challenges of modern supply chain management.http://www.growingscience.com/dsl/Vol13/dsl_2023_46.pdf
spellingShingle Issam Amellal
Asmae Amellal
Hamid Seghiouer
Mohammed Rida Ech-Charrat
An integrated approach for modern supply chain management: Utilizing advanced machine learning models for sentiment analysis, demand forecasting, and probabilistic price prediction
Decision Science Letters
title An integrated approach for modern supply chain management: Utilizing advanced machine learning models for sentiment analysis, demand forecasting, and probabilistic price prediction
title_full An integrated approach for modern supply chain management: Utilizing advanced machine learning models for sentiment analysis, demand forecasting, and probabilistic price prediction
title_fullStr An integrated approach for modern supply chain management: Utilizing advanced machine learning models for sentiment analysis, demand forecasting, and probabilistic price prediction
title_full_unstemmed An integrated approach for modern supply chain management: Utilizing advanced machine learning models for sentiment analysis, demand forecasting, and probabilistic price prediction
title_short An integrated approach for modern supply chain management: Utilizing advanced machine learning models for sentiment analysis, demand forecasting, and probabilistic price prediction
title_sort integrated approach for modern supply chain management utilizing advanced machine learning models for sentiment analysis demand forecasting and probabilistic price prediction
url http://www.growingscience.com/dsl/Vol13/dsl_2023_46.pdf
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