Building bridges: Connecting sport marketing and critical social science research
Recently, sport management scholars have called for researchers to critically evaluate the ways in which research questions and resulting contributions truly disrupt what is known, how it is known, why it is important to know, and for whom. Historically, sport marketing research has adapted traditio...
Main Authors: | Zachary Charles Taylor Evans, Sarah Gee, Terry Eddy |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2022-09-01
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Series: | Frontiers in Sports and Active Living |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fspor.2022.970445/full |
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