Perceived communication effectiveness in implementation strategies: a measurement scale

Perceived communication effectiveness in implementation strategies: a measurement scale

Abstract Background Communication-based activities and products (i.e., training programs, webinars) are a critical component of implementation strategies that relay information to various audiences. Audience perceptions of communication effectiveness contribute important insight into the processes a...

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Bibliographic Details
Main Authors: Xiaoquan Zhao, Heather Toronjo, Cameron C. Shaw, Amy Murphy, Faye S. Taxman
Format: Article
Language:English
Published: BMC 2022-04-01
Series:Implementation Science Communications
Subjects:
Communication
Implementation strategies
Perceived effectiveness
Measurement
Online Access:https://doi.org/10.1186/s43058-022-00284-4

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