Postgraduate Students' Recruitment Strategies in Higher Education Institutions of Malaysia
Almost every higher education institution in the world is facing a tough challenge to recruit new students especially the talented ones due to intense competition in the local and global market. The institution needs to design effective marketing strategies that able to recruit students. The recrui...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/3927 |