Viralitas Trash Talking di Media Sosial Tiktok sebagai Gaya Baru Personal Digital Branding
Trash-talking Tante Lala on TikTokis a newphenomenon on social media. Its content can become a viral trend, and many TikTokusers like it. The viral trash-talking content of TanteLala shows that the dissemination that occurs involves the participation of TikTokusers. This study explores the motiva...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2023-04-01
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| Series: | Jurnal Nomosleca |
| Subjects: |
| _version_ | 1797782665768730624 |
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| author | Afif Wilanda Anaqhi Zainal Abidin Achmad Saifuddin Zuhri Heidy Arviani |
| author_facet | Afif Wilanda Anaqhi Zainal Abidin Achmad Saifuddin Zuhri Heidy Arviani |
| author_sort | Afif Wilanda Anaqhi |
| collection | DOAJ |
| description | Trash-talking Tante Lala on TikTokis a newphenomenon on social media. Its content can become a viral trend, and many TikTokusers like it. The viral trash-talking content of TanteLala shows that the dissemination that occurs involves the participation of TikTokusers. This study explores the motivations of followers who make trash-talking viral content, thedissemination’s wayof Tante Lala's trash-talking content, and TikTok's role in the media-making process. This study uses the virtual ethnographic method to explain the cultural behavior of trash-talking by TikTokusers. The results of this study show the various motivations of Tante Lala's followers in making a viral trend of trash-talking content. Furthermore, the trash-talking content of Tante Lala shapes personal branding as an entertaining TikTokaccount with a distinctive character. Meanwhile, TikTokis an effective digital tool for personal branding forTante Lala |
| first_indexed | 2024-03-13T00:15:09Z |
| format | Article |
| id | doaj.art-12270c77b53d45e18a62baa278313e8d |
| institution | Directory Open Access Journal |
| issn | 2443-0927 2541-6650 |
| language | Indonesian |
| last_indexed | 2024-03-13T00:15:09Z |
| publishDate | 2023-04-01 |
| publisher | Universitas Merdeka Malang |
| record_format | Article |
| series | Jurnal Nomosleca |
| spelling | doaj.art-12270c77b53d45e18a62baa278313e8d2023-07-12T02:43:51ZindUniversitas Merdeka MalangJurnal Nomosleca2443-09272541-66502023-04-0191678710.26905/nomosleca.v9i1.9487Viralitas Trash Talking di Media Sosial Tiktok sebagai Gaya Baru Personal Digital BrandingAfif Wilanda Anaqhi0Zainal Abidin Achmad1Saifuddin Zuhri2Heidy Arviani3Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional Veteran Jawa Timur.Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional Veteran Jawa Timur.Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional Veteran Jawa Timur.Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional Veteran Jawa Timur.Trash-talking Tante Lala on TikTokis a newphenomenon on social media. Its content can become a viral trend, and many TikTokusers like it. The viral trash-talking content of TanteLala shows that the dissemination that occurs involves the participation of TikTokusers. This study explores the motivations of followers who make trash-talking viral content, thedissemination’s wayof Tante Lala's trash-talking content, and TikTok's role in the media-making process. This study uses the virtual ethnographic method to explain the cultural behavior of trash-talking by TikTokusers. The results of this study show the various motivations of Tante Lala's followers in making a viral trend of trash-talking content. Furthermore, the trash-talking content of Tante Lala shapes personal branding as an entertaining TikTokaccount with a distinctive character. Meanwhile, TikTokis an effective digital tool for personal branding forTante Lalapersonal brandingtrash-talkingviraltrendvirtual ethnography |
| spellingShingle | Afif Wilanda Anaqhi Zainal Abidin Achmad Saifuddin Zuhri Heidy Arviani Viralitas Trash Talking di Media Sosial Tiktok sebagai Gaya Baru Personal Digital Branding Jurnal Nomosleca personal branding trash-talking viraltrend virtual ethnography |
| title | Viralitas Trash Talking di Media Sosial Tiktok sebagai Gaya Baru Personal Digital Branding |
| title_full | Viralitas Trash Talking di Media Sosial Tiktok sebagai Gaya Baru Personal Digital Branding |
| title_fullStr | Viralitas Trash Talking di Media Sosial Tiktok sebagai Gaya Baru Personal Digital Branding |
| title_full_unstemmed | Viralitas Trash Talking di Media Sosial Tiktok sebagai Gaya Baru Personal Digital Branding |
| title_short | Viralitas Trash Talking di Media Sosial Tiktok sebagai Gaya Baru Personal Digital Branding |
| title_sort | viralitas trash talking di media sosial tiktok sebagai gaya baru personal digital branding |
| topic | personal branding trash-talking viraltrend virtual ethnography |
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