Randomization in Surveys with the Halton Sequence

Randomization has been widely used in surveys for various purposes such as within household respondent selection, rotation of questions and answer choices, and split sample (or ballot) technique for survey experiments. The randomization is usually based on a random number generating process whereby...

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Main Authors: Kien T. Le, Martha McRoy, Abdoulaye Diop
Format: Article
Language:English
Published: European Survey Research Association 2018-12-01
Series:Survey Research Methods
Subjects:
Online Access:https://ojs.ub.uni-konstanz.de/srm/article/view/7283
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author Kien T. Le
Martha McRoy
Abdoulaye Diop
author_facet Kien T. Le
Martha McRoy
Abdoulaye Diop
author_sort Kien T. Le
collection DOAJ
description Randomization has been widely used in surveys for various purposes such as within household respondent selection, rotation of questions and answer choices, and split sample (or ballot) technique for survey experiments. The randomization is usually based on a random number generating process whereby the computer generates random numbers which are then used to classify respondents in different groups. In this study, we use an alternative randomization based on the Halton sequence. The method is used in a survey with a political experiment which requires randomization of the political candidate’s characteristics. Our survey results demonstrate that the Halton sequence can be quite effective in randomly assigning respondents into groups, especially in surveys with small sample sizes
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spelling doaj.art-122bb16007ca411085b731979190dc8b2022-12-22T01:16:37ZengEuropean Survey Research AssociationSurvey Research Methods1864-33612018-12-0112310.18148/srm/2018.v12i3.7283Randomization in Surveys with the Halton SequenceKien T. Le0Martha McRoy1Abdoulaye Diop2Qatar UniversityPew Research CenterQatar UniversityRandomization has been widely used in surveys for various purposes such as within household respondent selection, rotation of questions and answer choices, and split sample (or ballot) technique for survey experiments. The randomization is usually based on a random number generating process whereby the computer generates random numbers which are then used to classify respondents in different groups. In this study, we use an alternative randomization based on the Halton sequence. The method is used in a survey with a political experiment which requires randomization of the political candidate’s characteristics. Our survey results demonstrate that the Halton sequence can be quite effective in randomly assigning respondents into groups, especially in surveys with small sample sizeshttps://ojs.ub.uni-konstanz.de/srm/article/view/7283surveyexperimenthalton sequencerandomization
spellingShingle Kien T. Le
Martha McRoy
Abdoulaye Diop
Randomization in Surveys with the Halton Sequence
Survey Research Methods
survey
experiment
halton sequence
randomization
title Randomization in Surveys with the Halton Sequence
title_full Randomization in Surveys with the Halton Sequence
title_fullStr Randomization in Surveys with the Halton Sequence
title_full_unstemmed Randomization in Surveys with the Halton Sequence
title_short Randomization in Surveys with the Halton Sequence
title_sort randomization in surveys with the halton sequence
topic survey
experiment
halton sequence
randomization
url https://ojs.ub.uni-konstanz.de/srm/article/view/7283
work_keys_str_mv AT kientle randomizationinsurveyswiththehaltonsequence
AT marthamcroy randomizationinsurveyswiththehaltonsequence
AT abdoulayediop randomizationinsurveyswiththehaltonsequence