The expression of humour in print advertising
By means of any communication of advertising, it is striven to draw an addressee’s attention, to interest him/her, and, finally, to determine the self-determination to purchase the item or to use the advertised service. In order to achieve the aim, humour is often used. This is an ability to notice...
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| Format: | Article |
| Language: | deu |
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Vilnius University
2017-12-01
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| Series: | Lietuvių Kalba |
| Subjects: | |
| Online Access: | https://www.journals.vu.lt/lietuviu-kalba/article/view/22549 |