| Summary: | Introduction
This presentation will outline, with images, the successful Canadian experience with a series of innovative regulatory measures, often world firsts. These innovative measures and this experience could be considered for the next EU Directive.
Material and Methods
The presentation will draw on Canadian legislation, regulations, research, and advocacy.
Results
The measures adopted in Canada include the following:
Health Warnings
• Require health warnings directly on every cigarette (announced June 2022, final regulations pending)
• Require world’s largest package health warnings for surface area (in cm2), due to minimum dimensions for “slide and shell” packaging
• Require health messages inside packages on slide of “slide and shell” packages, replacing inserts
Regulation of the product: flavours, dimensions, filters
• Ban menthol/cloves at ingredient level in all tobacco products
• Ban characterizing flavours in all tobacco products
• Ban superslims, slims and wide cigarettes, with diameter minimum 7.65 mm and maximum 8.0 mm
• Ban cigarettes longer than 85 mm
• Require flat end to filter thus banning recessed filters
• Require little cigar diameter of minimum 7.0 mm, maximum 8.5 mm
Plain packaging
• Require plain packaging for all tobacco products
• Require standardized “slide and shell” format, resulting in (1) increased warning size; (2) a more inconvenient package size; (3) interior health messages that are not discarded
• Ban brand names that evoke a colour or filter characteristic
• Require brand name (including brand variation) to appear on a single line
• Require drab brown inside pack
• Require little cigar diameter minimum 7.0 mm, maximum 8.5 mm
Conclusions
Canada has successfully implemented a series of innovative regulatory measures, thus demonstrating feasibility for potential inclusion in the next EU Directive.
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