Analysis of Insurance Customer Factors to Renewal Using Hybrid AHP-FTOPSIS
Human life is full of uncertainty that has enormous risks. Insurance is a one of methods that can help humans reduce those risks. Human needs for insurance causes competition among insurance companies in Indonesia to become very competitive. One factor that makes insurance companies to compete is to...
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| Format: | Article |
| Language: | English |
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Mathematics Department UIN Maulana Malik Ibrahim Malang
2022-03-01
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| Series: | Cauchy: Jurnal Matematika Murni dan Aplikasi |
| Subjects: | |
| Online Access: | https://ejournal.uin-malang.ac.id/index.php/Math/article/view/13356 |
| _version_ | 1818200632155176960 |
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| author | Kwardiniya Andawaningtyas Evi Ardiyani Corina Karim |
| author_facet | Kwardiniya Andawaningtyas Evi Ardiyani Corina Karim |
| author_sort | Kwardiniya Andawaningtyas |
| collection | DOAJ |
| description | Human life is full of uncertainty that has enormous risks. Insurance is a one of methods that can help humans reduce those risks. Human needs for insurance causes competition among insurance companies in Indonesia to become very competitive. One factor that makes insurance companies to compete is to have its customers who make insurance renewals. Thesis discusses analysis of factors that influence insurance renewal using Analytical Hierarchy Process (AHP) method and the ranking of customer’s favorite insurance for renewal using the Fuzzy Technique for Order Preference by Similarity to Ideal Solution (FTOPSIS) method. Five criteria have been determined with each criterion having subcriteria in this study. AHP method is used to calculate the weight of criteria and to determine the factors that influence customers the most to do renewal. The FTOPSIS method is used to determine the best alternative. The results of the analysis using these methods conclude was the main factor that influences the customers in conducting renewals is feature with the subcriteria of health protection needs. Meanwhile, the ranking of customer’s favorite insurance in conducting renewal is Takafulink Salam Cendikia with proximity coefficient value of 0,645, Takaful Al-Khairat with value 0,563, Takaful Dana Pendidikan with value 0,552, and Takafulink Salam with value 0,341 |
| first_indexed | 2024-12-12T02:40:44Z |
| format | Article |
| id | doaj.art-12440280e35444fbb98fbd43c3276383 |
| institution | Directory Open Access Journal |
| issn | 2086-0382 2477-3344 |
| language | English |
| last_indexed | 2024-12-12T02:40:44Z |
| publishDate | 2022-03-01 |
| publisher | Mathematics Department UIN Maulana Malik Ibrahim Malang |
| record_format | Article |
| series | Cauchy: Jurnal Matematika Murni dan Aplikasi |
| spelling | doaj.art-12440280e35444fbb98fbd43c32763832022-12-22T00:41:11ZengMathematics Department UIN Maulana Malik Ibrahim MalangCauchy: Jurnal Matematika Murni dan Aplikasi2086-03822477-33442022-03-017222023010.18860/ca.v7i2.133566157Analysis of Insurance Customer Factors to Renewal Using Hybrid AHP-FTOPSISKwardiniya Andawaningtyas0Evi Ardiyani1Corina Karim2Universitas BrawijayaUniversitas BrawijayaUniversitas BrawijayaHuman life is full of uncertainty that has enormous risks. Insurance is a one of methods that can help humans reduce those risks. Human needs for insurance causes competition among insurance companies in Indonesia to become very competitive. One factor that makes insurance companies to compete is to have its customers who make insurance renewals. Thesis discusses analysis of factors that influence insurance renewal using Analytical Hierarchy Process (AHP) method and the ranking of customer’s favorite insurance for renewal using the Fuzzy Technique for Order Preference by Similarity to Ideal Solution (FTOPSIS) method. Five criteria have been determined with each criterion having subcriteria in this study. AHP method is used to calculate the weight of criteria and to determine the factors that influence customers the most to do renewal. The FTOPSIS method is used to determine the best alternative. The results of the analysis using these methods conclude was the main factor that influences the customers in conducting renewals is feature with the subcriteria of health protection needs. Meanwhile, the ranking of customer’s favorite insurance in conducting renewal is Takafulink Salam Cendikia with proximity coefficient value of 0,645, Takaful Al-Khairat with value 0,563, Takaful Dana Pendidikan with value 0,552, and Takafulink Salam with value 0,341https://ejournal.uin-malang.ac.id/index.php/Math/article/view/13356insurance, renewal, ahp, ftopsis |
| spellingShingle | Kwardiniya Andawaningtyas Evi Ardiyani Corina Karim Analysis of Insurance Customer Factors to Renewal Using Hybrid AHP-FTOPSIS Cauchy: Jurnal Matematika Murni dan Aplikasi insurance, renewal, ahp, ftopsis |
| title | Analysis of Insurance Customer Factors to Renewal Using Hybrid AHP-FTOPSIS |
| title_full | Analysis of Insurance Customer Factors to Renewal Using Hybrid AHP-FTOPSIS |
| title_fullStr | Analysis of Insurance Customer Factors to Renewal Using Hybrid AHP-FTOPSIS |
| title_full_unstemmed | Analysis of Insurance Customer Factors to Renewal Using Hybrid AHP-FTOPSIS |
| title_short | Analysis of Insurance Customer Factors to Renewal Using Hybrid AHP-FTOPSIS |
| title_sort | analysis of insurance customer factors to renewal using hybrid ahp ftopsis |
| topic | insurance, renewal, ahp, ftopsis |
| url | https://ejournal.uin-malang.ac.id/index.php/Math/article/view/13356 |
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