ANTI-CRISIS STRATEGY EXECUTION AT A FUNCTIONAL LEVEL OF MANAGEMENT
Theory and practice of strategic management requires strengthening the role of functional execution of strategy to effectively address issues of balancing long-term and short-term objectives, the successful implementation of strategy under the strategic plan, strategic alignment of functional manage...
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| Format: | Article |
| Language: | Russian |
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Real Economics Publishing House
2014-10-01
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| Series: | Стратегические решения и риск-менеджмент |
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| Online Access: | https://www.jsdrm.ru/jour/article/view/176 |
| Summary: | Theory and practice of strategic management requires strengthening the role of functional execution of strategy to effectively address issues of balancing long-term and short-term objectives, the successful implementation of strategy under the strategic plan, strategic alignment of functional management of a firm. Reasons for the increase in importance of functional strategies’ level reflect the formation of different kinds of rivalry capabilities of a firm. Functional efficiency of management is being measured. Strategic role of top management in the organization is about to change. |
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| ISSN: | 2618-947X 2618-9984 |