PARADOXES IN ORGANIZATIONAL IDENTIFICATION WITH AN HIGHER EDUCATION INSTITUTION
The aim of this study was to know the organizational identification of master students at an higher education institution in Brazil, in support of educational management. Based on the study by Celsi and Gilli (2010), with an exploratory inductive character, participated in the survey all students in...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2016-05-01
|
| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/gual/article/view/35634 |
| _version_ | 1818358992985915392 |
|---|---|
| author | Edson Roberto Scharf |
| author_facet | Edson Roberto Scharf |
| author_sort | Edson Roberto Scharf |
| collection | DOAJ |
| description | The aim of this study was to know the organizational identification of master students at an higher education institution in Brazil, in support of educational management. Based on the study by Celsi and Gilli (2010), with an exploratory inductive character, participated in the survey all students in the course. The results point to the understanding that the communication raises the visibility of the institution, to the realization that the future success of students depends on the success of the organization, for a sense of well-being of the students about the values and beliefs conveyed in communication; and that students are willing to make efforts beyond the normal value for the organization. Nevertheless, this same communication generates a low level of wellbeing and pride for students, when asked if they would comment on it with those close. In this study, the effect was called 'Black Mirror', with students absorbing important information communication, understanding and agreeing with its contents, but not to sharing. The results obtained allow the manager of the institution to plan more adequately their communication with the community of potential students. |
| first_indexed | 2024-12-13T20:37:49Z |
| format | Article |
| id | doaj.art-12650fcd14774e098d195015abda7235 |
| institution | Directory Open Access Journal |
| issn | 1983-4535 |
| language | Spanish |
| last_indexed | 2024-12-13T20:37:49Z |
| publishDate | 2016-05-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista Gestão Universitária na América Latina |
| spelling | doaj.art-12650fcd14774e098d195015abda72352022-12-21T23:32:14ZspaUniversidade Federal de Santa CatarinaRevista Gestão Universitária na América Latina1983-45352016-05-019219221510.5007/1983-4535.2016v9n2p19225345PARADOXES IN ORGANIZATIONAL IDENTIFICATION WITH AN HIGHER EDUCATION INSTITUTIONEdson Roberto Scharf0FURB Universidade de Blumenau PPGAD Programa de Pós-Graduação em AdministraçãoThe aim of this study was to know the organizational identification of master students at an higher education institution in Brazil, in support of educational management. Based on the study by Celsi and Gilli (2010), with an exploratory inductive character, participated in the survey all students in the course. The results point to the understanding that the communication raises the visibility of the institution, to the realization that the future success of students depends on the success of the organization, for a sense of well-being of the students about the values and beliefs conveyed in communication; and that students are willing to make efforts beyond the normal value for the organization. Nevertheless, this same communication generates a low level of wellbeing and pride for students, when asked if they would comment on it with those close. In this study, the effect was called 'Black Mirror', with students absorbing important information communication, understanding and agreeing with its contents, but not to sharing. The results obtained allow the manager of the institution to plan more adequately their communication with the community of potential students.https://periodicos.ufsc.br/index.php/gual/article/view/35634Marketing em instituições de ensino superiorIdentificação organizacionalComunicaçãoBrandingPós-graduação |
| spellingShingle | Edson Roberto Scharf PARADOXES IN ORGANIZATIONAL IDENTIFICATION WITH AN HIGHER EDUCATION INSTITUTION Revista Gestão Universitária na América Latina Marketing em instituições de ensino superior Identificação organizacional Comunicação Branding Pós-graduação |
| title | PARADOXES IN ORGANIZATIONAL IDENTIFICATION WITH AN HIGHER EDUCATION INSTITUTION |
| title_full | PARADOXES IN ORGANIZATIONAL IDENTIFICATION WITH AN HIGHER EDUCATION INSTITUTION |
| title_fullStr | PARADOXES IN ORGANIZATIONAL IDENTIFICATION WITH AN HIGHER EDUCATION INSTITUTION |
| title_full_unstemmed | PARADOXES IN ORGANIZATIONAL IDENTIFICATION WITH AN HIGHER EDUCATION INSTITUTION |
| title_short | PARADOXES IN ORGANIZATIONAL IDENTIFICATION WITH AN HIGHER EDUCATION INSTITUTION |
| title_sort | paradoxes in organizational identification with an higher education institution |
| topic | Marketing em instituições de ensino superior Identificação organizacional Comunicação Branding Pós-graduação |
| url | https://periodicos.ufsc.br/index.php/gual/article/view/35634 |
| work_keys_str_mv | AT edsonrobertoscharf paradoxesinorganizationalidentificationwithanhighereducationinstitution |