Understanding the patterns of mode switching in longitudinal studies

Using mixed-mode data collection is becoming a mainstream way of conducting longitudinal surveys. However, interviewing the same units in a mixed-mode longitudinal design can lead to respondents switching between modes over time. As a result, mode switching behaviors can be correlated with non-resp...

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Main Authors: Alexandru Cernat, Joseph W. Sakshaug
Format: Article
Language:English
Published: European Survey Research Association 2021-12-01
Series:Survey Research Methods
Subjects:
Online Access:https://ojs.ub.uni-konstanz.de/srm/article/view/7669
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author Alexandru Cernat
Joseph W. Sakshaug
author_facet Alexandru Cernat
Joseph W. Sakshaug
author_sort Alexandru Cernat
collection DOAJ
description Using mixed-mode data collection is becoming a mainstream way of conducting longitudinal surveys. However, interviewing the same units in a mixed-mode longitudinal design can lead to respondents switching between modes over time. As a result, mode switching behaviors can be correlated with non-response and potentially influence survey responses and estimates of change in longitudinal analyses. This paper investigates the patterns by which people transition from one mode of interview to another in a nationally-representative, sequential mixed-mode (Web and face-to-face) longitudinal study. Using mixed-mode waves 5-10 of the Understanding Society Innovation Panel, we perform a latent class analysis on respondents and their mode switching behaviors. We identify five distinct classes of respondents: slow switchers, fast switchers, switch and non-response, face-to-face respondents, and Web respondents. Furthermore, we show that these classes differ with respect to respondent characteristics and significantly contribute to the prediction of future wave participation and mode of response, even after controlling for socio-demographic characteristics, interview mode at the previous wave, and previous non-response behavior. Practical implications of these results are discussed and possible strategies to use this information for targeting and correcting for non-response in longitudinal studies are proposed.
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spelling doaj.art-127aa0c7122e43528eaecc991229129d2022-12-22T01:41:55ZengEuropean Survey Research AssociationSurvey Research Methods1864-33612021-12-0115310.18148/srm/2021.v15i3.7669Understanding the patterns of mode switching in longitudinal studiesAlexandru Cernat0Joseph W. Sakshaug1University of ManchesterInstitute for Employment Research / University of Mannheim / Ludwig Maximilian University of Munich Using mixed-mode data collection is becoming a mainstream way of conducting longitudinal surveys. However, interviewing the same units in a mixed-mode longitudinal design can lead to respondents switching between modes over time. As a result, mode switching behaviors can be correlated with non-response and potentially influence survey responses and estimates of change in longitudinal analyses. This paper investigates the patterns by which people transition from one mode of interview to another in a nationally-representative, sequential mixed-mode (Web and face-to-face) longitudinal study. Using mixed-mode waves 5-10 of the Understanding Society Innovation Panel, we perform a latent class analysis on respondents and their mode switching behaviors. We identify five distinct classes of respondents: slow switchers, fast switchers, switch and non-response, face-to-face respondents, and Web respondents. Furthermore, we show that these classes differ with respect to respondent characteristics and significantly contribute to the prediction of future wave participation and mode of response, even after controlling for socio-demographic characteristics, interview mode at the previous wave, and previous non-response behavior. Practical implications of these results are discussed and possible strategies to use this information for targeting and correcting for non-response in longitudinal studies are proposed. https://ojs.ub.uni-konstanz.de/srm/article/view/7669mixed modeslongitudinal surveylatent class analysisnon-responseface-to-face surveyweb survey
spellingShingle Alexandru Cernat
Joseph W. Sakshaug
Understanding the patterns of mode switching in longitudinal studies
Survey Research Methods
mixed modes
longitudinal survey
latent class analysis
non-response
face-to-face survey
web survey
title Understanding the patterns of mode switching in longitudinal studies
title_full Understanding the patterns of mode switching in longitudinal studies
title_fullStr Understanding the patterns of mode switching in longitudinal studies
title_full_unstemmed Understanding the patterns of mode switching in longitudinal studies
title_short Understanding the patterns of mode switching in longitudinal studies
title_sort understanding the patterns of mode switching in longitudinal studies
topic mixed modes
longitudinal survey
latent class analysis
non-response
face-to-face survey
web survey
url https://ojs.ub.uni-konstanz.de/srm/article/view/7669
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