| Summary: | This study was conducted in two schools of a city in an inland area of the Brazilian Amazon, with the purpose of describing the values attributed by secondary students to the jaguar (Panthera onca). After the application of the questionnaires and the interviews, it was found that students enrolled in a school located in the center of the town were more able to recognize the ecological value of this animal, while those who studied in the school in the rural area tended to describe the jaguar as a dangerous and frightening animal. However, in both cases, most students support the protection of the jaguar. The diversity of opinions provides a platform for educational measures aimed to protect the jaguar and solve the problems in areas where there are conflicts between humans and this species.
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