ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET
E-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in the capital market with brand dan trust as medi...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2022-11-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2962 |
| _version_ | 1811178163774947328 |
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| author | Eka Putri Innayah Vivin Maharani Ekowati Achmad Sani Supriyanto Masyhuri masyhuri Fuadah Binti Johari |
| author_facet | Eka Putri Innayah Vivin Maharani Ekowati Achmad Sani Supriyanto Masyhuri masyhuri Fuadah Binti Johari |
| author_sort | Eka Putri Innayah |
| collection | DOAJ |
| description | E-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in the capital market with brand dan trust as mediation variables. It belongs to qualitative research with an explanatory research approach. The population of this study refers to the people of Jayapura City. The sampling technique was the purposive sampling technique. The samples in this research are 203 respondents. Questionnaires collected data and analyzed using partial least squares (PLS). The results reveal that E-WoM directly affects brand image and trust. Besides, brand image and trust directly affect investment intention, while E-WoM does not directly affect investment intention. Furthermore, brand image and trust can completely mediate the effect of Electronic Word-of-Mouth (E-WoM) on investment intention and function as full mediation. The findings from this research could be applied to enhance investment intention by building customer trust and sharing the banks’ reputation and brand image through E-WoM, so they receive credible information from the bank. |
| first_indexed | 2024-04-11T06:14:56Z |
| format | Article |
| id | doaj.art-129211c51c894563bfb642dc23932631 |
| institution | Directory Open Access Journal |
| issn | 1693-5241 2302-6332 |
| language | English |
| last_indexed | 2024-04-11T06:14:56Z |
| publishDate | 2022-11-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Aplikasi Manajemen |
| spelling | doaj.art-129211c51c894563bfb642dc239326312022-12-22T04:41:06ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322022-11-0120475376710.21776/ub.jam.2022.020.04.011427ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKETEka Putri Innayah0Vivin Maharani Ekowati1Achmad Sani Supriyanto2Masyhuri masyhuri3Fuadah Binti Johari4Pascasarjana Magister Ekonomi Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang, IndonesiaUniversitas Islam Negeri Maulana Malik Ibrahim Malang, IndonesiaUniversitas Islam Negeri Maulana Malik Ibrahim Malang, IndonesiaUniversitas Islam Malang, IndonesiaUniversiti Sains Islam (USIM) MalaysiaE-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in the capital market with brand dan trust as mediation variables. It belongs to qualitative research with an explanatory research approach. The population of this study refers to the people of Jayapura City. The sampling technique was the purposive sampling technique. The samples in this research are 203 respondents. Questionnaires collected data and analyzed using partial least squares (PLS). The results reveal that E-WoM directly affects brand image and trust. Besides, brand image and trust directly affect investment intention, while E-WoM does not directly affect investment intention. Furthermore, brand image and trust can completely mediate the effect of Electronic Word-of-Mouth (E-WoM) on investment intention and function as full mediation. The findings from this research could be applied to enhance investment intention by building customer trust and sharing the banks’ reputation and brand image through E-WoM, so they receive credible information from the bank.https://jurnaljam.ub.ac.id/index.php/jam/article/view/2962electronic word-of-mouth (e-wom), brand image, trust, investment intention |
| spellingShingle | Eka Putri Innayah Vivin Maharani Ekowati Achmad Sani Supriyanto Masyhuri masyhuri Fuadah Binti Johari ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET Jurnal Aplikasi Manajemen electronic word-of-mouth (e-wom), brand image, trust, investment intention |
| title | ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET |
| title_full | ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET |
| title_fullStr | ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET |
| title_full_unstemmed | ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET |
| title_short | ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET |
| title_sort | electronic word of mouth e wom in social media as a predictor of investment intention in capital market |
| topic | electronic word-of-mouth (e-wom), brand image, trust, investment intention |
| url | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2962 |
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