ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET

ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET

E-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in the capital market with brand dan trust as medi...

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Bibliographic Details
Main Authors: Eka Putri Innayah, Vivin Maharani Ekowati, Achmad Sani Supriyanto, Masyhuri masyhuri, Fuadah Binti Johari
Format: Article
Language:English
Published: University of Brawijaya 2022-11-01
Series:Jurnal Aplikasi Manajemen
Subjects:
electronic word-of-mouth (e-wom), brand image, trust, investment intention
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2962

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