The Effect of Promotion and Price on Purchase Decisions

The Effect of Promotion and Price on Purchase Decisions

The progress of a business is closely related to business management, while the rate of growth of a company is influenced by many things such as product development, sales concepts, and marketing concepts, therefore the sales concept and marketing concept are inseparable from promotional activities...

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Bibliographic Details
Main Authors:	Ade Yusuf, Denok Sunarsi
Format:	Article
Language:	English
Published:	Bandung: Prodi Manajemen FE Universitas Langlangbuana 2020-08-01
Series:	Almana: Jurnal Manajemen dan Bisnis
Subjects:	Promotion Price Purchase Decision
Online Access:	http://journalfeb.unla.ac.id/index.php/almana/article/view/1410

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