Internet as a new communication, retail and distribution channel for young consumers

Internet as a new communication, retail and distribution channel for young consumers

Marketing aspects of the Internet can be examined through a great number of researches on marketing practices conducted via the Internet. A number of authors consider the Internet as new marketplace (marketspace), where the exchange of both traditional and new values (i.e. digital products and servi...

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Bibliographic Details
Main Author: Vatroslav Škare
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2006-12-01
Series:Tržište
Subjects:
Internet marketing
student population
Internet adoption
Online Access:http://hrcak.srce.hr/file/34568

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