PENGARUH ORIENTASI PASAR DAN KOMPETENSI SUMBERDAYA MANUSIA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAAN PELANGGAN
<p><em>T</em><em>he purpose of this research is to analyze</em> <em>the</em> <em>a</em><em>ffect of market orientation and human resources competence to customer loyalty through customer satisfaction in Rumah Sakit Islam Malang. </em>...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Merdeka Malang
2017-08-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/1274 |
| _version_ | 1818900814215774208 |
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| author | Ricky Indra Gunawan |
| author_facet | Ricky Indra Gunawan |
| author_sort | Ricky Indra Gunawan |
| collection | DOAJ |
| description | <p><em>T</em><em>he purpose of this research is to analyze</em> <em>the</em> <em>a</em><em>ffect of market orientation and human resources competence to customer loyalty through customer satisfaction in Rumah Sakit Islam Malang. </em><em>The </em><em>analysis tool in this research </em><em>uses</em><em> partial least square (PLS). The result shows that</em><em> :</em><em> 1) market orientation has a significant impact towards customer</em><em> </em><em>loyalty, 2) human resource competency </em><em>does not </em><em>ha</em><em>ve</em><em> </em><em>a </em><em>significant impact towards customers loyalty</em><em>,</em><em> 3) market orientation has </em><em>a </em><em>significant impact towards customers satisfaction</em><em>, </em><em>4) human resource competency has a significant impact towards customer satisfaction</em><em>, </em><em>5) market orientation and human resource competency ha</em><em>ve</em><em> a significant impact toward</em><em>s</em><em> customers loyalty through customers satisfaction</em></p> <p><em> </em></p> <p><strong><em>Keywords: </em></strong><em>M</em><em>arket orientation, human resource competency, customer satisfaction, customer loyalty</em></p><p>�</p> |
| first_indexed | 2024-12-19T20:09:50Z |
| format | Article |
| id | doaj.art-129cef0f98524223b889cc4ebc6d1758 |
| institution | Directory Open Access Journal |
| issn | 2301-9093 2540-8259 |
| language | Indonesian |
| last_indexed | 2024-12-19T20:09:50Z |
| publishDate | 2017-08-01 |
| publisher | Universitas Merdeka Malang |
| record_format | Article |
| series | Jurnal Manajemen Dan Kewirausahaan |
| spelling | doaj.art-129cef0f98524223b889cc4ebc6d17582022-12-21T20:07:21ZindUniversitas Merdeka MalangJurnal Manajemen Dan Kewirausahaan2301-90932540-82592017-08-0151994PENGARUH ORIENTASI PASAR DAN KOMPETENSI SUMBERDAYA MANUSIA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAAN PELANGGANRicky Indra Gunawan0brawijaya university<p><em>T</em><em>he purpose of this research is to analyze</em> <em>the</em> <em>a</em><em>ffect of market orientation and human resources competence to customer loyalty through customer satisfaction in Rumah Sakit Islam Malang. </em><em>The </em><em>analysis tool in this research </em><em>uses</em><em> partial least square (PLS). The result shows that</em><em> :</em><em> 1) market orientation has a significant impact towards customer</em><em> </em><em>loyalty, 2) human resource competency </em><em>does not </em><em>ha</em><em>ve</em><em> </em><em>a </em><em>significant impact towards customers loyalty</em><em>,</em><em> 3) market orientation has </em><em>a </em><em>significant impact towards customers satisfaction</em><em>, </em><em>4) human resource competency has a significant impact towards customer satisfaction</em><em>, </em><em>5) market orientation and human resource competency ha</em><em>ve</em><em> a significant impact toward</em><em>s</em><em> customers loyalty through customers satisfaction</em></p> <p><em> </em></p> <p><strong><em>Keywords: </em></strong><em>M</em><em>arket orientation, human resource competency, customer satisfaction, customer loyalty</em></p><p>�</p>http://jurnal.unmer.ac.id/index.php/jmdk/article/view/1274 |
| spellingShingle | Ricky Indra Gunawan PENGARUH ORIENTASI PASAR DAN KOMPETENSI SUMBERDAYA MANUSIA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAAN PELANGGAN Jurnal Manajemen Dan Kewirausahaan |
| title | PENGARUH ORIENTASI PASAR DAN KOMPETENSI SUMBERDAYA MANUSIA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAAN PELANGGAN |
| title_full | PENGARUH ORIENTASI PASAR DAN KOMPETENSI SUMBERDAYA MANUSIA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAAN PELANGGAN |
| title_fullStr | PENGARUH ORIENTASI PASAR DAN KOMPETENSI SUMBERDAYA MANUSIA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAAN PELANGGAN |
| title_full_unstemmed | PENGARUH ORIENTASI PASAR DAN KOMPETENSI SUMBERDAYA MANUSIA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAAN PELANGGAN |
| title_short | PENGARUH ORIENTASI PASAR DAN KOMPETENSI SUMBERDAYA MANUSIA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAAN PELANGGAN |
| title_sort | pengaruh orientasi pasar dan kompetensi sumberdaya manusia terhadap loyalitas pelanggan melalui kepuasaan pelanggan |
| url | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/1274 |
| work_keys_str_mv | AT rickyindragunawan pengaruhorientasipasardankompetensisumberdayamanusiaterhadaployalitaspelangganmelaluikepuasaanpelanggan |