Does Service Quality, Customer Satisfaction and Company Image Affect Customer Loyalty?

Does Service Quality, Customer Satisfaction and Company Image Affect Customer Loyalty?

This study proposes an idea to analyze how the role of Service Quality, Customer Satisfaction and Corporate Image in building Customer Loyalty at PT. Bank Central Asia KCU Makassar. This research uses the method quantitative with multiple linear analysis using 100 samples. The results of this study...

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Bibliographic Details
Main Authors: Muh. Shadri Kahar Muang, Jibria Ratna Yasir
Format: Article
Language:English
Published: FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN 2022-12-01
Series:Jurnal Akuntansi, Manajemen dan Ekonomi
Online Access:http://jos.unsoed.ac.id/index.php/jame/article/view/7197

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