COMPARATIVE ANALYSIS OF TOPSIS AND FUZZY TOPSIS FOR THE EVALUATION OF TRAVEL WEBSITE SERVICE QUALITY
The Internet revolution has led to significant changes in the way travel agencies interact with customers. Travel websites provide customers diverse services including travel information and products through the Internet. In practical envir onments, Internet users face a variety of travel website se...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2012-09-01
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| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://www.ijqr.net/journal/v6-n3/1.pdf |
| _version_ | 1818452411811889152 |
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| author | Golam Kabir Ahsan Akhtar Hasin |
| author_facet | Golam Kabir Ahsan Akhtar Hasin |
| author_sort | Golam Kabir |
| collection | DOAJ |
| description | The Internet revolution has led to significant changes in the way travel agencies interact with customers. Travel websites provide customers diverse services including travel information and products through the Internet. In practical envir onments, Internet users face a variety of travel website service quality (TWSQ) that is vague from human beings' subjective judgments, and most criteria have some degree of interdependent or interactive characteristics. In the face of the strong competitio n environment, in order to profit by making customers proceed with transactions on the websites, travel websites should pay more attention to improve their service quality. This study discusses the major factors for travel agency websites quality from the viewpoint of users' perception and explores the use of multiple - attribute decision making (MADM) approaches for the evaluation of TWSQ. A comparative analysis of Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and Fuzzy TOPSIS metho ds are illustrated through a practical application from the websites of five travel agencies. Empirical results showed that the proposed methods are viable approaches in solving the evaluation problem of TWSQ. |
| first_indexed | 2024-12-14T21:22:40Z |
| format | Article |
| id | doaj.art-12a504e5889c4d95a6803f13391e0fe2 |
| institution | Directory Open Access Journal |
| issn | 1800-6450 1800-7473 |
| language | English |
| last_indexed | 2024-12-14T21:22:40Z |
| publishDate | 2012-09-01 |
| publisher | Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia |
| record_format | Article |
| series | International Journal for Quality Research |
| spelling | doaj.art-12a504e5889c4d95a6803f13391e0fe22022-12-21T22:46:53ZengCenter for Quality, Faculty of Engineering, University of Kragujevac, SerbiaInternational Journal for Quality Research1800-64501800-74732012-09-0163169185COMPARATIVE ANALYSIS OF TOPSIS AND FUZZY TOPSIS FOR THE EVALUATION OF TRAVEL WEBSITE SERVICE QUALITYGolam Kabir0Ahsan Akhtar Hasin1Bangladesh University of Science and Technology (BUET), BangladeshBangladesh University of Science and Technology (BUET), BangladeshThe Internet revolution has led to significant changes in the way travel agencies interact with customers. Travel websites provide customers diverse services including travel information and products through the Internet. In practical envir onments, Internet users face a variety of travel website service quality (TWSQ) that is vague from human beings' subjective judgments, and most criteria have some degree of interdependent or interactive characteristics. In the face of the strong competitio n environment, in order to profit by making customers proceed with transactions on the websites, travel websites should pay more attention to improve their service quality. This study discusses the major factors for travel agency websites quality from the viewpoint of users' perception and explores the use of multiple - attribute decision making (MADM) approaches for the evaluation of TWSQ. A comparative analysis of Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and Fuzzy TOPSIS metho ds are illustrated through a practical application from the websites of five travel agencies. Empirical results showed that the proposed methods are viable approaches in solving the evaluation problem of TWSQ.http://www.ijqr.net/journal/v6-n3/1.pdfFuzzy set theoryMADMTOPSISTWSQ |
| spellingShingle | Golam Kabir Ahsan Akhtar Hasin COMPARATIVE ANALYSIS OF TOPSIS AND FUZZY TOPSIS FOR THE EVALUATION OF TRAVEL WEBSITE SERVICE QUALITY International Journal for Quality Research Fuzzy set theory MADM TOPSIS TWSQ |
| title | COMPARATIVE ANALYSIS OF TOPSIS AND FUZZY TOPSIS FOR THE EVALUATION OF TRAVEL WEBSITE SERVICE QUALITY |
| title_full | COMPARATIVE ANALYSIS OF TOPSIS AND FUZZY TOPSIS FOR THE EVALUATION OF TRAVEL WEBSITE SERVICE QUALITY |
| title_fullStr | COMPARATIVE ANALYSIS OF TOPSIS AND FUZZY TOPSIS FOR THE EVALUATION OF TRAVEL WEBSITE SERVICE QUALITY |
| title_full_unstemmed | COMPARATIVE ANALYSIS OF TOPSIS AND FUZZY TOPSIS FOR THE EVALUATION OF TRAVEL WEBSITE SERVICE QUALITY |
| title_short | COMPARATIVE ANALYSIS OF TOPSIS AND FUZZY TOPSIS FOR THE EVALUATION OF TRAVEL WEBSITE SERVICE QUALITY |
| title_sort | comparative analysis of topsis and fuzzy topsis for the evaluation of travel website service quality |
| topic | Fuzzy set theory MADM TOPSIS TWSQ |
| url | http://www.ijqr.net/journal/v6-n3/1.pdf |
| work_keys_str_mv | AT golamkabir comparativeanalysisoftopsisandfuzzytopsisfortheevaluationoftravelwebsiteservicequality AT ahsanakhtarhasin comparativeanalysisoftopsisandfuzzytopsisfortheevaluationoftravelwebsiteservicequality |