Stealth Advertising: The Commercialization of Television News Broadcasts in Canada
This two-phase study deals with the phenomenon of “stealth advertising” in Canada. This concept refers to the encroachment of commercially tinted messages into broadcast news segments. Different theories of commercial speech were used as a theoretical framework. The study combined mixed methods, con...
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| Format: | Article |
| Language: | English |
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Saint Paul University
2010-01-01
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| Series: | Global Media Journal: Canadian Edition |
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| Online Access: | http://www.gmj.uottawa.ca/1002/v3i2_chernov.pdf |