Exploring the customer perceived value of online grocery shopping: a cross-sectional study of Korean and Chinese consumers using Means-End Chain theory
Objectives Despite the growing market share of online grocery shopping, there is a need to understand customer perceived value due to the ongoing advancements in information technology. This study explores the connections between attributes, consequences, and values. Additionally, it conducts a cros...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Korean Society of Community Nutrition
2024-08-01
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| Series: | Korean Journal of Community Nutrition |
| Subjects: | |
| Online Access: | http://www.kjcn.or.kr/upload/pdf/kjcn-2024-00007.pdf |