Seizing the Real

This article reflects the design community’s interest in Global Tools, a 1970’s radical movement in architecture and design, born in Italy and corresponding to a shift from design considered as a practice to a cultural movement that is able to propose new paradigms. Activists involved in making, suc...

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Main Authors: Philippe Casens, Nathalie Bruyère
Format: Article
Language:English
Published: Jap Sam Books 2020-07-01
Series:Cubic Journal
Subjects:
Online Access:https://www.cubicjournal.org/index.php/cubic/article/view/29
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author Philippe Casens
Nathalie Bruyère
author_facet Philippe Casens
Nathalie Bruyère
author_sort Philippe Casens
collection DOAJ
description This article reflects the design community’s interest in Global Tools, a 1970’s radical movement in architecture and design, born in Italy and corresponding to a shift from design considered as a practice to a cultural movement that is able to propose new paradigms. Activists involved in making, such as Victor Papanek (1973), in a post-nuclear culture in The Whole Earth Catalog (1971), and by several actors in Aspen, Colorado in 1971, precipitated this movement to the design community. The movement questions the impact of a mass production and consumption model generating an economic, social, and environmental crisis. Global Tools initiated as a school by Ettore Sottsass and Andrea Branzi, questioning the role of the industry as part of a paradigm in which the issue was not how designers could contribute to industry, but how industry could contribute to society. In this article conceived as an interview, the research activity of institut supérieur des arts de Toulouse (isdaT) reveals a manifesto towards making in a social economic and milieutechnology new paradigm, with polemic and conceptual relationships to both Global Tools and Design 3.0.
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spelling doaj.art-12c2c08059164cd1b172028abc4ff0422022-12-21T22:52:12ZengJap Sam BooksCubic Journal2589-71012020-07-01310411710.31182/cubic.2020.3.02629Seizing the RealPhilippe Casens0https://orcid.org/0000-0002-1160-186XNathalie Bruyère1Hong Kong Polytechnic University Institut supérieur des arts de Toulouse This article reflects the design community’s interest in Global Tools, a 1970’s radical movement in architecture and design, born in Italy and corresponding to a shift from design considered as a practice to a cultural movement that is able to propose new paradigms. Activists involved in making, such as Victor Papanek (1973), in a post-nuclear culture in The Whole Earth Catalog (1971), and by several actors in Aspen, Colorado in 1971, precipitated this movement to the design community. The movement questions the impact of a mass production and consumption model generating an economic, social, and environmental crisis. Global Tools initiated as a school by Ettore Sottsass and Andrea Branzi, questioning the role of the industry as part of a paradigm in which the issue was not how designers could contribute to industry, but how industry could contribute to society. In this article conceived as an interview, the research activity of institut supérieur des arts de Toulouse (isdaT) reveals a manifesto towards making in a social economic and milieutechnology new paradigm, with polemic and conceptual relationships to both Global Tools and Design 3.0.https://www.cubicjournal.org/index.php/cubic/article/view/29global toolscreative commonssocial solidarity economy
spellingShingle Philippe Casens
Nathalie Bruyère
Seizing the Real
Cubic Journal
global tools
creative commons
social solidarity economy
title Seizing the Real
title_full Seizing the Real
title_fullStr Seizing the Real
title_full_unstemmed Seizing the Real
title_short Seizing the Real
title_sort seizing the real
topic global tools
creative commons
social solidarity economy
url https://www.cubicjournal.org/index.php/cubic/article/view/29
work_keys_str_mv AT philippecasens seizingthereal
AT nathaliebruyere seizingthereal