Towards the construction of a mechanism supported in fuzzy logic to evaluate the viability of businesses under the canvas model

This article aims at showing the first functional approximation to the creation of a mechanism which generates a viability indicator of of a producto r a business plan base don the design of Canvas Model as well as using Emis Benchmarking Score as a referential issue suggested by Euromoney Instituti...

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Bibliographic Details
Main Authors: Laura Daniela Acosta Contreras, Andrés Ricardo Barreto López, Carlos Enrique Montenegro Marín, Paulo Alonso Gaona García
Format: Article
Language:Spanish
Published: Universidad EAN 2018-04-01
Series:Revista Escuela de Administracion de Negocios
Subjects:
Online Access:https://journal.ean.edu.co/index.php/Revista/article/view/1921
Description
Summary:This article aims at showing the first functional approximation to the creation of a mechanism which generates a viability indicator of of a producto r a business plan base don the design of Canvas Model as well as using Emis Benchmarking Score as a referential issue suggested by Euromoney Institutional Inversor Company (EMIS), an organization which reveals company financial information. This approximation focuses on the application of fuzzy logic as a tool for analyzing and generating this indicator. Based on the data and information generated by a fuzzy stated system and experimental figures, a Pearson correlation coefficient was used to measure this behavioral model, resulting in 88 % which
ISSN:0120-8160
2590-521X