Prospects for implementation of the sustainable development strategy by domestic retailers through the private labels introduction
The aim of the article. The aim of the article is to identify prospects of sustainable development strategy implementation through private label development. Further retailers’ steps on the promotion of sustainable development ideas among the participants of the value creation network and the end-us...
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| Format: | Article |
| Language: | English |
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Sumy State University
2015-03-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_1_87_95.pdf |