Successful selling of packed fresh fruit and vegetable
The paper deals with the marketability of packaged fruit and vegetables, as a new trend of satisfying consumer needs, in connection with selling-culture of stall selling and self-stores sales. It emphasize fact that food have to be wrapped into the quality, health packages, under the conditions of t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mendel University Press
2009-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Subjects: | |
| Online Access: | https://acta.mendelu.cz/57/6/0215/ |
| _version_ | 1817994528441761792 |
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| author | Radmila Presová Oldřich Tvrdoň Lucie Hrdá |
| author_facet | Radmila Presová Oldřich Tvrdoň Lucie Hrdá |
| author_sort | Radmila Presová |
| collection | DOAJ |
| description | The paper deals with the marketability of packaged fruit and vegetables, as a new trend of satisfying consumer needs, in connection with selling-culture of stall selling and self-stores sales. It emphasize fact that food have to be wrapped into the quality, health packages, under the conditions of the Act. 477/2001 Coll.Specific data for the analytical part of this paper was provided by Hortim International Ltd. This company has operate on the Czech market since 1995. Analysis of the economic results confirmes the legitimacy of the sale of packaged fresh fruits and vegetables, but there will be neccesary longer lasting promotion. This fact also confirmed the research of consumer demand, that was made by authors. Determinant for the success sales are these factors: consumer confidence that the packaged products of fruit and vegetables are high quality. |
| first_indexed | 2024-04-14T01:53:07Z |
| format | Article |
| id | doaj.art-12f59814ae2444b4a828c8017a06b5c7 |
| institution | Directory Open Access Journal |
| issn | 1211-8516 2464-8310 |
| language | English |
| last_indexed | 2024-04-14T01:53:07Z |
| publishDate | 2009-01-01 |
| publisher | Mendel University Press |
| record_format | Article |
| series | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| spelling | doaj.art-12f59814ae2444b4a828c8017a06b5c72022-12-22T02:19:11ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102009-01-0157621522410.11118/actaun200957060215Successful selling of packed fresh fruit and vegetableRadmila Presová0Oldřich Tvrdoň1Lucie Hrdá2Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaÚstav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaMendelova zemědělská a lesnická univerzita v Brně, 613 00 Brno, Česká republikaThe paper deals with the marketability of packaged fruit and vegetables, as a new trend of satisfying consumer needs, in connection with selling-culture of stall selling and self-stores sales. It emphasize fact that food have to be wrapped into the quality, health packages, under the conditions of the Act. 477/2001 Coll.Specific data for the analytical part of this paper was provided by Hortim International Ltd. This company has operate on the Czech market since 1995. Analysis of the economic results confirmes the legitimacy of the sale of packaged fresh fruits and vegetables, but there will be neccesary longer lasting promotion. This fact also confirmed the research of consumer demand, that was made by authors. Determinant for the success sales are these factors: consumer confidence that the packaged products of fruit and vegetables are high quality.https://acta.mendelu.cz/57/6/0215/fruitsvegetablespackingcorruptibilityopinion of respondentprice |
| spellingShingle | Radmila Presová Oldřich Tvrdoň Lucie Hrdá Successful selling of packed fresh fruit and vegetable Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis fruits vegetables packing corruptibility opinion of respondent price |
| title | Successful selling of packed fresh fruit and vegetable |
| title_full | Successful selling of packed fresh fruit and vegetable |
| title_fullStr | Successful selling of packed fresh fruit and vegetable |
| title_full_unstemmed | Successful selling of packed fresh fruit and vegetable |
| title_short | Successful selling of packed fresh fruit and vegetable |
| title_sort | successful selling of packed fresh fruit and vegetable |
| topic | fruits vegetables packing corruptibility opinion of respondent price |
| url | https://acta.mendelu.cz/57/6/0215/ |
| work_keys_str_mv | AT radmilapresova successfulsellingofpackedfreshfruitandvegetable AT oldrichtvrdon successfulsellingofpackedfreshfruitandvegetable AT luciehrda successfulsellingofpackedfreshfruitandvegetable |