Qualitative Comparative Analysis (QCA) in Marketing Research
This special issue contains five articles that analyze various marketing phenomena using qualitative comparative analysis (QCA). QCA is a relatively new method for testing complicated hypotheses in the social sciences. Several overseas journals have published special issues on QCA, but no issues wit...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-06-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.030/_html/-char/en |
| _version_ | 1828162491315650560 |
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| author | Akinori Ono |
| author_facet | Akinori Ono |
| author_sort | Akinori Ono |
| collection | DOAJ |
| description | This special issue contains five articles that analyze various marketing phenomena using qualitative comparative analysis (QCA). QCA is a relatively new method for testing complicated hypotheses in the social sciences. Several overseas journals have published special issues on QCA, but no issues with a focus on QCA have been organized by marketing journals in Japan. As the first of its sort on QCA in Japan, this special issue provides both high quality QCA articles and datasets that support the hypotheses in each of these articles. |
| first_indexed | 2024-04-12T00:56:24Z |
| format | Article |
| id | doaj.art-130428ab1e2c4f6f82cabbb33fb65251 |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-12T00:56:24Z |
| publishDate | 2022-06-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-130428ab1e2c4f6f82cabbb33fb652512022-12-22T03:54:36ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692022-06-014213510.7222/marketing.2022.030marketingQualitative Comparative Analysis (QCA) in Marketing ResearchAkinori Ono0Deputy Editor-in-Chief and Professor, Faculty of Business and Commerce, Keio University, JapanThis special issue contains five articles that analyze various marketing phenomena using qualitative comparative analysis (QCA). QCA is a relatively new method for testing complicated hypotheses in the social sciences. Several overseas journals have published special issues on QCA, but no issues with a focus on QCA have been organized by marketing journals in Japan. As the first of its sort on QCA in Japan, this special issue provides both high quality QCA articles and datasets that support the hypotheses in each of these articles.https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.030/_html/-char/en |
| spellingShingle | Akinori Ono Qualitative Comparative Analysis (QCA) in Marketing Research Maketingu Janaru |
| title | Qualitative Comparative Analysis (QCA) in Marketing Research |
| title_full | Qualitative Comparative Analysis (QCA) in Marketing Research |
| title_fullStr | Qualitative Comparative Analysis (QCA) in Marketing Research |
| title_full_unstemmed | Qualitative Comparative Analysis (QCA) in Marketing Research |
| title_short | Qualitative Comparative Analysis (QCA) in Marketing Research |
| title_sort | qualitative comparative analysis qca in marketing research |
| url | https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.030/_html/-char/en |
| work_keys_str_mv | AT akinoriono qualitativecomparativeanalysisqcainmarketingresearch |