Qualitative Comparative Analysis (QCA) in Marketing Research
This special issue contains five articles that analyze various marketing phenomena using qualitative comparative analysis (QCA). QCA is a relatively new method for testing complicated hypotheses in the social sciences. Several overseas journals have published special issues on QCA, but no issues wit...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-06-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.030/_html/-char/en |