Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model

Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model

To enhance the effectiveness of artificial intelligence (AI) and machine learning (ML) in online retail operations and avoid succumbing to digital myopia, marketers need to be aware of the different approaches to utilizing AI/ML in terms of the information they make available to appropriate groups o...

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Bibliographic Details
Main Authors: Yang-Im Lee, Peter R. J. Trim
Format: Article
Language:English
Published: MDPI AG 2022-07-01
Series:Big Data and Cognitive Computing
Subjects:
AIDA model
analytics
artificial intelligence
digital myopia
machine learning
Online Access:https://www.mdpi.com/2504-2289/6/3/78

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