The Influence of Service Quality, Marketing Mix, on Bank Customer Satisfaction in the Era Covid-19
Building loyalty is no longer an option in the banking world. In recent years a trend has emerged, namely the tendency for customers to have more than one savings account at different banks. One of the ways to do this is by marketing service quality and marketing mix to customer satisfaction. The Ba...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Yayasan Ilomata
2021-01-01
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| Series: | Ilomata International Journal of Tax and Accounting |
| Subjects: | |
| Online Access: | https://www.ilomata.org/index.php/ijtc/article/view/206 |