Does Rhetoric Drive Conspiracy Theory Beliefs?

What leads people to believe in conspiracy theories? While scholars have learned much about both the psychological, social, and political factors associated with individuals’ receptivity to conspiracy theories, and the rhetoric with which these ideas are communicated, these two lines of research hav...

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Main Authors: Casey Klofstad, Joseph Uscinski
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Genealogy
Subjects:
Online Access:https://www.mdpi.com/2313-5778/8/4/149
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author Casey Klofstad
Joseph Uscinski
author_facet Casey Klofstad
Joseph Uscinski
author_sort Casey Klofstad
collection DOAJ
description What leads people to believe in conspiracy theories? While scholars have learned much about both the psychological, social, and political factors associated with individuals’ receptivity to conspiracy theories, and the rhetoric with which these ideas are communicated, these two lines of research have often proceeded in isolation, leaving scholars not fully understanding if rhetoric persuades audiences of conspiracy theories. Employing two U.S. national survey experiments, we test the effect of six rhetorical devices on respondents’ endorsements of eleven different conspiracy theories. Across both studies, we fail to find evidence showing that these rhetorical devices increased the endorsement of any of the eleven conspiracy theories. These findings suggest that conspiracy theory beliefs are more the product of worldviews and group identities than of leaders’ communication styles.
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spelling doaj.art-13155b0abbb8426aabba0068f0d9dfe32024-12-27T14:28:08ZengMDPI AGGenealogy2313-57782024-12-018414910.3390/genealogy8040149Does Rhetoric Drive Conspiracy Theory Beliefs?Casey Klofstad0Joseph Uscinski1Department of Political Science, University of Miami, Coral Gables, FL 33146, USADepartment of Political Science, University of Miami, Coral Gables, FL 33146, USAWhat leads people to believe in conspiracy theories? While scholars have learned much about both the psychological, social, and political factors associated with individuals’ receptivity to conspiracy theories, and the rhetoric with which these ideas are communicated, these two lines of research have often proceeded in isolation, leaving scholars not fully understanding if rhetoric persuades audiences of conspiracy theories. Employing two U.S. national survey experiments, we test the effect of six rhetorical devices on respondents’ endorsements of eleven different conspiracy theories. Across both studies, we fail to find evidence showing that these rhetorical devices increased the endorsement of any of the eleven conspiracy theories. These findings suggest that conspiracy theory beliefs are more the product of worldviews and group identities than of leaders’ communication styles.https://www.mdpi.com/2313-5778/8/4/149conspiracy theoryrhetoricconspiracy thinkingexperimentpersuasion
spellingShingle Casey Klofstad
Joseph Uscinski
Does Rhetoric Drive Conspiracy Theory Beliefs?
Genealogy
conspiracy theory
rhetoric
conspiracy thinking
experiment
persuasion
title Does Rhetoric Drive Conspiracy Theory Beliefs?
title_full Does Rhetoric Drive Conspiracy Theory Beliefs?
title_fullStr Does Rhetoric Drive Conspiracy Theory Beliefs?
title_full_unstemmed Does Rhetoric Drive Conspiracy Theory Beliefs?
title_short Does Rhetoric Drive Conspiracy Theory Beliefs?
title_sort does rhetoric drive conspiracy theory beliefs
topic conspiracy theory
rhetoric
conspiracy thinking
experiment
persuasion
url https://www.mdpi.com/2313-5778/8/4/149
work_keys_str_mv AT caseyklofstad doesrhetoricdriveconspiracytheorybeliefs
AT josephuscinski doesrhetoricdriveconspiracytheorybeliefs