Technological change in the wine market? The role of QR codes and wine apps in consumer wine purchases

Technological change in the wine market? The role of QR codes and wine apps in consumer wine purchases

As an experiential good, wine purchases in the absence of tastings are often challenging and information-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine consumers, this research aims to identify the role of mobile applic...

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Bibliographic Details
Main Authors: Lindsey M. Higgins, Marianne McGarry Wolf, Mitchell J. Wolf
Format: Article
Language:English
Published: Firenze University Press 2014-06-01
Series:Wine Economics and Policy
Subjects:
Consumer preferences
Technology
Information
Online Access:http://www.sciencedirect.com/science/article/pii/S2212977414000039

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