How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing
AbstractInnovative performance has been identified as a critical dynamic in various sectors, while little research has focused on the mediating role of knowledge sharing. The current study measures the role of knowledge sharing between digital marketing and innovative performance induced ultimately...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2209985 |
| _version_ | 1797198274667479040 |
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| author | Khaldoun Kanaan Mohammad Abuhjeeleh Fakhrieh Darabseh Omar Taha Nader Mohammad Aljawarneh |
| author_facet | Khaldoun Kanaan Mohammad Abuhjeeleh Fakhrieh Darabseh Omar Taha Nader Mohammad Aljawarneh |
| author_sort | Khaldoun Kanaan |
| collection | DOAJ |
| description | AbstractInnovative performance has been identified as a critical dynamic in various sectors, while little research has focused on the mediating role of knowledge sharing. The current study measures the role of knowledge sharing between digital marketing and innovative performance induced ultimately revenue growth in the hotel restaurants industry. A quantitative method was used with 134 questionnaires distributed to operational and marketing managers in Jordanian hotels. The Smart PLS was used, and the results illustrated a strong relationship between digital marketing and innovative performance, with mediating role of knowledge sharing on revenue growth. The study expressed the positive impact of employing digital marketing on the issue of knowledge sharing where the effect of the latter on innovative performance is optimistically positive. This further suggests eliminating any failure in the marketing strategies to avoid the effects on the organization’s profits; however, staying up to date with emerging digital revisions is crucial for the effectiveness of marketing activities. |
| first_indexed | 2024-03-12T16:46:13Z |
| format | Article |
| id | doaj.art-132133660fa24182ab85dcab492a7510 |
| institution | Directory Open Access Journal |
| issn | 2331-1886 |
| language | English |
| last_indexed | 2024-04-24T06:57:16Z |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj.art-132133660fa24182ab85dcab492a75102024-04-22T10:42:48ZengTaylor & Francis GroupCogent Social Sciences2331-18862023-12-019110.1080/23311886.2023.2209985How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharingKhaldoun Kanaan0Mohammad Abuhjeeleh1Fakhrieh Darabseh2Omar Taha3Nader Mohammad Aljawarneh4Department of Hotel and Tourism Sciences, Faculty of Aqaba College, Al-Balqa Applied University, Aqaba, JordanHotel Management Dept. Faculty of Tourism and Hotel Management, Yarmouk University, Irbid, JordanDepartment of Travel & Tourism, Faculty of Tourism and Hotel Management, Yarmouk University, Irbid, JordanDepartment of Hotel Management, Ammon Applied University College, Amman, JordanDepartment of Business Administration, Faculty of Business, Jadara University, Irbid, JordanAbstractInnovative performance has been identified as a critical dynamic in various sectors, while little research has focused on the mediating role of knowledge sharing. The current study measures the role of knowledge sharing between digital marketing and innovative performance induced ultimately revenue growth in the hotel restaurants industry. A quantitative method was used with 134 questionnaires distributed to operational and marketing managers in Jordanian hotels. The Smart PLS was used, and the results illustrated a strong relationship between digital marketing and innovative performance, with mediating role of knowledge sharing on revenue growth. The study expressed the positive impact of employing digital marketing on the issue of knowledge sharing where the effect of the latter on innovative performance is optimistically positive. This further suggests eliminating any failure in the marketing strategies to avoid the effects on the organization’s profits; however, staying up to date with emerging digital revisions is crucial for the effectiveness of marketing activities.https://www.tandfonline.com/doi/10.1080/23311886.2023.2209985digital marketinghotel restaurants industryinnovative performancerevenue growthknowledge sharing |
| spellingShingle | Khaldoun Kanaan Mohammad Abuhjeeleh Fakhrieh Darabseh Omar Taha Nader Mohammad Aljawarneh How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing Cogent Social Sciences digital marketing hotel restaurants industry innovative performance revenue growth knowledge sharing |
| title | How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing |
| title_full | How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing |
| title_fullStr | How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing |
| title_full_unstemmed | How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing |
| title_short | How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing |
| title_sort | how digital marketing and innovative performance contribute to hotel restaurant revenue growth the mediating role of knowledge sharing |
| topic | digital marketing hotel restaurants industry innovative performance revenue growth knowledge sharing |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2023.2209985 |
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